Healthcare IT News - October 2007 - (Page 32)

32 Healthcare IT News October 2007 ■ physician practices & ambulatory care www.HealthcareITNews.com FDA to gain online insight into physician practices By RICHARd PIzzI, Associate Editor CAMBRIDGE, MA – Sermo, a company Sigma Group - 276286 that offers an interactive “online community” for physicians, has Project: Panasonic Toughbook - September entered into an evaluation agreeCampaign: Healthcare ment with the U.S. Food and Drug Creative: PAN2113 Lives Administration to give the FDA/ AE: Scott for Devices and Radiological CenterLifschin Health access to Sermo’s community for observation purposes. For the next six months, the FDA will monitor information from Panasonic recommends LEGALLY, WE CANNOT SAY IT SAVES the Sermo community andNews be more actively Ship Info: Healthcare IT News announced multiinvolved in the recently 1,000 physicians per week. Publication: Healthcare IT utilize Sermo’s underlying aggregation Sermo community, focusing on year strategic partnerThe company recently 71 Pineland Dr. IO #: None announced that it has system for evaluating physicians’ ship with the American Ste 203 Issue: October the company’s clinical observations. The FDA Medical Association, secured $26.7 million in New Gloucester, ME 04260 Ad Type: Island Single Web-based platform will access the community through which also focuses on Series C financing, led Attn: Karen Diekmann | MedTech Publishing bleed = 8.375 in X 10.875 in Sermo AlphaMD, the company’s by investor Legg Mason enables physiciansCompany harnessing the collective to Capital Management. client interface. trim = 8.125 in X 10.625 in insights and observations aggregate observations t: 207-688-6270Sermo physicians. safety = months of During the first two7.625 in X 10.125 in of f: None Other investors in the comfrom daily practice. the agreement, FDA staffB: 8.375 in intends Active membership in pany include Longworth Daniel Palestrant, MD Venture Partners and to observe the types of information new ways to improve communica- the online community has T: 8.125 in shared on Sermo. For the remain- tion with practicing physicians. reached nearly 30,000 U.S. physi- SoftBank Capital. S: 7.625 in ing four months, FDA/CDRH will The agreement follows Sermo’s cians and is growing by more than Sermo’s current CEO, Daniel Palestrant, MD, founded the company in September 2006. The company’s Web-based platform Windows Vista® Business. allows physicians to aggregate observations from daily practice and then challenge or corroborate each other’s opinions to “accelerate the discovery of emerging trends and provide new insights into medications, devices and treatments.” Participation in Sermo is free to physicians and has no advertising or promotion. Based on a system of information arbitrage, Sermo allows healthcare organizations, financial services firms and industry analysts to access the community’s collective knowledge on a subscription basis. ■ More at HealthcareITNews.com e ●Connect: INSIGHt 1007 MICHIGAN Continued from page 27 LIVES. panasonic.com/toughbook/healthcare 1.800.662.3537 One thing that is safe to say is that whether your laptop is carried from room to room or mounted on a cart, it deﬁnitely has to be durable. Even if you’re not in the ER or OR, the data on that laptop is literally someone’s lifeline. That’s why you need the Toughbook® 52. A semi-rugged widescreen laptop with a 15.4" LCD, magnesium alloy case, shock-mounted hard drive, built-in wireless, and spill-resistant keyboard and touchpad. The Toughbook laptop is the only machine that is engineered to endure the harsh, day-to-day environment of a healthcare facility. Because if your machine goes down here, you could lose more than just data. THE RUGGED ORIGINAL. adoption increases in West Michigan, physicians could begin sharing selected patient information and data via the Web-based Misys Connect technology. “WMPN leadership strongly believes in the long-term value of EMR in supporting the patient care goals of our physician practices and the community,” said Tom Janda, executive director of West Michigan Physicians Network. “Our job is to assist our members in making the best decisions regarding EMR, to negotiate attractive contract terms, and to assist where possible with implementation.” According to Misys, multiple practices within WMPN are already using the company’s products, and the vendor claims that its broad customer base in the western Michigan area was a major factor in the selection process. “In reaching this important decision point, the West Michigan Physicians Network has fulfilled a primary commitment to its physician members and also outlined a promising future for the patient population of the state,” said Mike Etue, senior vice president of sales for Misys Healthcare. As part of the new relationship, WMPN said that its members already are starting to take advantage of pre-negotiated contract terms and favorable product pricing to deploy new software in their practices. ■ B: 10.875 in T: 10.625 in More at S: 10.125 in e ● Connect: PaNaSoNIC 1007 Intel, Intel logo, Intel Centrino, Intel Centrino logo, Intel Inside, Intel Inside logo and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Toughbook notebook PCs are covered by a 3-year limited warranty, parts and labor. To view the full text of the warranty, log on to panasonic.com/business/toughbook/support.asp. Please consult your Panasonic representative prior to purchase. ©2007 Panasonic Corporation of North America. All rights reserved. SavesLives_HC_FY07-1 HealthcareITNews.com e ●Connect: MICHIGaN 1007 http://www.HealthcareITNews.com http://HealthcareITNews.com http://www.healthcareitnews.com/story.cms?id=7851 http://www.panasonic.com/toughbook/healthcare http://www.panasonic.com/toughbook/healthcare http://HealthcareITNews.com http://www.healthcareitnews.com/eConnect.cms?id=7910 http://www.healthcareitnews.com/story.cms?id=7847 http://panasonic.com/business/toughbook/support.asp

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Healthcare IT News - October 2007 Contents Global Harmony Telegrowth New Rules Keeping Tabs What's Free? PHR of Its Own Intelligent Closing Practice Management Paper Tiger

Healthcare IT News - October 2007

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