AAIA Annual Report 2008 - (Page 10) connecting to consumers Be Car Care Aware The “Be Car Care Aware” consumer education campaign celebrated its fifth year in 2008 with unprecedented media coverage – a result of a steady flow of information and gas savings tips, and consumer behavior data and trends, in response to record gas prices. Among the major media using material from the Car Care Council was USA Today, NBC Today Show, CNN, CNBC, Fox News, Wall Street Journal and hundreds of other newspapers, magazines, radio networks and stations, news Web sites and blogs. In 2008, the Car Care Council launched its redesigned Web site, www.carcare.org. Featuring practical vehicle maintenance and repair information for consumers, the aftermarket industry and the media. Enhanced graphics and advanced media capabilities helped keep the Car Care Council site ranked top among car care Web sites on all major search engines including AOL, Ask.com, Google, MSN and Yahoo!. Also in 2008, new sections on Fuel Economy and Environmental Awareness were added to the everpopular Car Care Guide to show consumers how to get better gas mileage and make their vehicle environmentally friendly. More than two million copies of the popular guide have been printed in three languages. The “Be Car Care Aware” campaign is a non-profit organization directed by the Car Care Council, which operates within AAIA. Its purpose is to educate consumers about the benefits of regular vehicle care, maintenance and repair. 10 A A I A A N N UA L R E P O R T 2 0 0 8 A Y E A R O F CO N N E C T I O N http://www.carcare.org http://www.carcare.org http://www.carcare.org http://www.Ask.com
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