AAIA Annual Report 2008 - (Page 6) connecting to market intelligence Responding to member demand for more in-depth market research, a number of new studies and reports were created in 2008. The 300-page Automotive Aftermarket Factbook & Lang Annual is a one-of-a-kind resource featuring hundreds of trends covering six distribution channels, 16 outlets, 20 markets and 80 products. Also, the newly-expanded eFactbook boasts the ability to copy and paste data to PowerPoint presentations and offers interactive presentations. AAIA market research has plans to expand its on-going business intelligence gathering service to the motor vehicle aftermarket with online access to a keyword, knowledge-based library. The rising use of telematics and its potential impact on the automotive aftermarket inspired AAIA to commission a study of the telematics market. The result is a report titled Telematics Primer — The Aftermarket’s Role in the Telematics Future. Vehicle telematics is a concern to many aftermarket companies based on their assumption that original equipment manufacturers will use the technology to freeze aftermarket players out of the market. This 100-page study is the first step toward establishing AAIA as the “go-to” resource for telematics planning and aftermarket applications. 6 A A I A A N N UA L R E P O R T 2 0 0 8 A Y E A R O F CO N N E C T I O N http://www.aftermarket.org/Publications.aspx
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