Aftermarket Insider Volume 64 - (Page 4)

Digital Factbook: 2011 aaia members rely on the Factbook to gain industry perspective and insights. the past 20 years, the annual Aftermarket Factbook has evolved to become one of AAIA’s most valued and highly sought-after publications. The interactive, online publication includes trends in channel sales volume, growth rates, forecasts, stock performance, benchmark metrics, employment, global and U.S. vehicle registrations, miles driven, average age of vehicles, licensed drivers and more. Over Beginning last year, the Factbook took a giant step forward in its evolutionary process by becoming a fully online publication. As an off-shoot of these process workflow improvements, AAIA was able to deliver the Digital Factbook: 2010 six weeks earlier than usual. The value to our members was the improved delivery of time-sensitive data considered critical to strategic planners and decision makers. All of these same features, timing and attributes apply to this year’s 2011 edition. Since the digital format allows for embedded electronic spreadsheets, readers can find what they need in an electronic format that is easily transferable to other Microsoft output formats. As an additional benefit, AAIA delivered individualized links to each primary contact at each member company with authorization to copy the link to two other computers and to forward the link (via guest passes) to two other associates within the member organization. This quadrupled the 4 | AFTERMARKET INSIDER | VOLUME 64 http://www.aftermarket.org/ProductPull/Publications/75037.aspx

Table of Contents for the Digital Edition of Aftermarket Insider Volume 64

Aftermarket Insider Volume 64
Contents
President's Message
Knowledge Is Power
The Center of It All
Market Research
Association News
Member Profile
Toolbox
Campaign Update
International Focus
Technology Update
Company Profile
Inside Legislation
Market Research

Aftermarket Insider Volume 64