Aftermarket Insider Issue 72 - (Page 22)

MARKET iNTELLiGENCE strength In numbers Multi-Client Research Program (MCRP) “Thought Starters” Following the announcement of the Multi-Client Research Program (MCRP) in the last Aftermarket Insider (vol. 71, pages 18 and 19), representatives from the Market Intelligence Committee presented the program concepts to 12 separate committees during AAIA Fall Leadership Days in Minneapolis, Minn. The AAIA board of directors supports this program because it places the Market Intelligence function in the position of adding value to a research program based on the specific needs of its members. The message volunteers emphasized was that MCRP is a new program that defines a process for managing future research projects. MCRP enables the Market Intelligence Committee to focus on those research topics of critical importance to industry’s performance. The process provides the opportunity to solicit new research ideas from its members and then distributes the cost of the research among its sponsors. These sponsors will benefit from the findings at a significantly reduced average cost versus shouldering the entire cost burden. The MCRP process, as explained in the article, can be summarized briefly as follows: The Market Intelligence Committee: 1. Gathers new research ideas from AAIA members. 2. Helps find additional sponsors to support the project. 3. Uses the expertise of Market Intelligence Committee to draw up an RFQ. 4. Distributes the RFQ to interested third-party researchers. 5. Evaluates RFQ returns. 6. Collects funds from the sponsors. 7. Awards the contract to the third-party researcher and pays them in accordance with the contract. 8. Controls distribution of the final report per sponsor’s agreement and holds the content confidential. 9. After six months (or an agreed-upon time lapse), AAIA releases the final report as a saleable product. The following “thought starters” were created by committee members to help get the ball rolling: 1. The Aftermarket Consumer: DIY vs. DIFM (last published in 2005) 2. Enthusiast DIYers profiles 3. Consumer behavior study 4. Consumer behavior study to identify “decision tree” for repair 5. Understanding the future DIYers (part of the consumer behavior study), and how to engage them 6. Purchase behavior study (including heavy duty market) 7. Online Parts Purchase Trends (last published in 2004) 8. Market size by major repair category 9. Product line specific studies 10. Market segment studies 11. Vehicle Repair Costs Analysis: Dealerships vs. Independents (last published in 2009) 12. Industry Indicator Report (expanded to include collision industry) 13. Automotive aftermarket impact study on the U.S. economy 14. Future new technology impact study on the aftermarket 15. Alternative energy impact study on the aftermarket 16. Reman market study 17. Heavy duty products installer studies 18. China market report For more information, visit www.aftermarket.org/ multiclient, or call Ron Rossi at 301-654-6664, ext. 1038. 22 | AFTERMARKET INSIDER | VOLUME 72 http://www.aftermarket.org/multiclient http://www.aftermarket.org/

Table of Contents for the Digital Edition of Aftermarket Insider Issue 72

Aftermarket Insider Issue 72
Contents
President's Message
AAPEX News
Doing Your Industry Proud!
Segment News
Campaign Update
Toolbox: AAPEX Website
Association News
AAIA Market Intelligence: Don’t Do Business Wit hout It!
Market Intelligence
Green Highlight
Technology Update
Inside Legislation

Aftermarket Insider Issue 72