Aftermarket Insider Issue 74 - (Page 24)

SEGMENT SPoTliGHT refreShing erc Repower, Rebuild, Rebrand: The New ERC segment of the Automotive Aftermarket Industry Association (AAIA), has officially changed its name to the Engine Rebuilders Council (ERC). This new name reflects the more commonlyrecognized industry terminology of “rebuilding” versus “repowering.” This name change will also help consumers more easily find information online about the benefits of replacing their worn-out engine with a rebuilt-remanufactured engine. “In our research, we found that many more Internet searches involve the words engine rebuilder or rebuilt engine compared to engine repower,” said ERC chairman Ken Carter, MAHLE Clevite, Inc. “Changing our name to the Engine Rebuilders Council will direct more consumers to the ERC website and make it easier and quicker for them to locate the information needed to make an informed decision on the rebuiltremanufactured engine option.” ERC has completely rebranded its In celebration of this rebranding, ERC consumer-based website with the new is planning promotional activities for name at www.enginerebuilder.org. 2012, including once again sponsoring The website features a Find-a-Shop the Engine Rebuild demo at AAPEX search engine of rebuilt engine retailers, 2012, Oct. 30 - Nov. 1 in Las Vegas, engine installers and rebuilders that Nev. Enhanced consumer media outreach is searchable by city, state and zip is also underway, with ERC’s message code, which consumers can use to and new name poised to attract more conveniently find shops located in publicity about the benefits of rebuilding their neighborhood. The site also engines to the motoring public. features videos about the benefits of a rebuilt engine, cost comparisons of the For more information on joining rebuilding option, letters to the editor, ERC, visit www.aftermarket.org, an ERC Facebook page and mateor contact Courtney Carbone at rials from the “Be Car Care Aware” 301-654-6664, or e-mail courtney. campaign, of which ERC is a supporter. carbone@aftermarket.org. 24 | AFTERMARKET INSIDER | VOLUME 74 The Engine Repower Council, a http://www.enginerebuilder.org http://www.enginerebuilder.org http://www.aftermarket.org

Table of Contents for the Digital Edition of Aftermarket Insider Issue 74

Aftermarket Insider Issue 74
President’s Message
A Celebration Campaign
Association News
Inside Technology
Member Profile
Toolbox: Qr Codes
International Focus
AAIA Market Intelligence: Don’t Do Business Without It!
Association News
Segment Spotlight
Government Affairs
Industry News

Aftermarket Insider Issue 74