Aftermarket Insider - December 2008/January 2009 - (Page 13) high honors C A M PA i g N U P D AT E “Be Car Care Aware” — A World-Wide Winner top honors in the MarCom Awards – an international marketing and communications awards competition – for its Car Care Guides and newly-redesigned Web site. These two key message drivers of the “Be Car Care Aware” consumer education campaign were selected from among more than 5,000 national and international entries. The Car Care Council has won Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. The 13-inch-high Marcom Award trophy casting was created by R.S. Owens, the same craftsmen that produce the Oscar®, Emmy® and MTV Awards. non-profit organization with a small annual operating budget to take home top honors competing against major corporate marketing departments and nationally-known ad and PR agencies.” For more information on “Be Car Care Aware,” visit the award-winning redesigned Web site at www.carcare.org. “We hope the aftermarket The popular Car Care Guides were companies who have selected by judges for the Platinum supported and contributed Award — the highest honor in the Brochure/Handbook category; the Web to the success of ‘Be Car Care Aware’ through the Car site, www.carcare.org, received the Care Council will take pride Gold Award in the Web Site Overall in this recent recognition of category. their industry’s campaign,” said MarCom Awards is administered and Rich White, executive director, Car judged by the Association of Marketing Care Council, and AAIA senior vice and Communications Professionals. president of marketing and member relations. “Not too shabby for a The annual competition recognizes outstanding creative achievement among corporate, Fortune 500s, nonprofit marketing and communications departments, advertising agencies, public relations firms, production companies, designers and freelancers. AFTERMARKET INSIDER | DECEMBER ‘08 • JANUARY ‘09 | 13 http://www.carcare.org http://www.marcomawards.com/ http://www.carcare.org http://www.carcare.org http://www.carcare.org http://www.carcare.org http://www.nxtbook.com/nxtbooks/mercury/carcareguide/
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.