Messaging News - August 2008 - (Page 4) CONTENTS MESSAGING NEWS AUGUST 2008 • Volume 4, Number 4 COVER STORY 10 Privacy & Messaging Has privacy actually changed? Or has the change been in our management of information, how we access it and what we do with it? From consumer privacy, to employee privacy, we explore privacy in messaging today. 18 16 FEATURES Identifying the Genuine Expert The Three Stages of Exertise Surfacing How reliable is a collaboration system that allows individuals to declare expertise for themselves? Find out, as Michael Sampson reviews different stages for identifying expertise. 10 18 COLUMNS 31 “On Message” with Ben Gross OAuth: Giving Access to the Castle Without Losing Control To Encrypt or Not to Encrypt? That No Longer Should The Question Be It is for more than compliance reasons that organizations are adopting encryption. 35 Absence of Evidence Does Not Equal Innocence Messaging News guest columnist Stephen Pao, Barracuda Networks 22 Social Networking, Blogging, and Web Threats Web communications offer numerous benefits for businesses, but it can also pose risks such as malware, compliance violations and data leakage. 36 Making the Case Featuring Abaca Technology Corporation 26 What Every Marketer Should Know About Transactional Email With open rates for transactional emails among the highest, marketers may be missing a golden opportunity to increase revenue and extend customer contact. IN EVERY ISSUE 6 8 Editor’s Note Short Takes 38 Learn More Copyright 2008. All rights reserved. Messaging News Magazine. Messaging News is published bimonthly by TechPoint Media, LLC, 1213 Wilmette Avenue, Suite 210, Wilmette, IL 60091, and is free to qualified IT management personnel. 4 MESSAGING NEWS AUGUST 2008
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