Messaging News - August 2008 - (Page 6) EDITOR’S NOTE A New Way to Share Messaging News Next time a colleague asks to read your beautiful printed copy of Messaging News, (we know you don’t want to lend it for fear you will not have it back for reference later) you can feel better about pointing her to our Web site. We recently introduced a digital edition of Messaging News. This new e-zine allows you to preserve the reading experience, complete with turning pages. For those of you who are reading a borrowed copy, you can subscribe to either magazine format or our newswires by using our updated subscription card. If you have not visited our site in a while, be sure to take advantage of our free podcasts, presented by Osterman Research and Messaging News. More will be added, so check back. We are also working on site enhancements, so look for that as well. Visit us at www.messagingnews.com. For this issues’ cover story on Privacy & Messaging, I channeled my inner anthropologist and explored what privacy means in a digital world. As long-time readers know, I enjoy looking at how messaging fits into and impacts our culture, from not only a business perspective, but also a consumer one—for in the end, aren’t we all consumers? MESSAGING NEWS A TechPoint Media Publication EDITOR IN CHIEF Stephanie Jordan sjordan@messagingnews.com (ext. 310) CONTRIBUTORS Ben Gross Melisa LaBancz-Bleasdale Stephen Pao Michael Sampson editorial@messagingnews.com WEBSITE Editor: Ben Gross bgross@messagingnews.com BUSINESS Publisher: Jeff Victor jvictor@messagingnews.com Partner: Paul DeGrandis pdegrandis@messagingnews.com Marketing Director: Christina Heil cheil@messagingnews.com Design and Production: Tony de Moraes BUSINESS OFFICES Messaging News / TechPoint Media, LLC 1213 Wilmette Avenue, Suite 210 Wilmette, IL 60091 Phone: 866.808.4200 Fax: 847.920.9206 ADVERTISING AND REPRINTS Contact: Jeff Victor jvictor@messagingnews.com Phone: 847.367.4073 Fax: 847-920-9206 East Coast Sales Manager: Gary Rhodes grhodes@messagingnews.com (ext. 326) When it comes to collaboration software, did you know that there are a handful of ways to identifying an expert? In Identifying the Genuine Expert: The Three Stages of Expertise Surfacing, Michael Sampson walks through each. He also suggests what to consider in your expertise system. While we had fun with the title, in To Encrypt or Not to Encrypt? (That No Longer Should The Question Be), we once again come to realize that encryption has come a long way in terms of ease of use. Encryption is for all organizations, not just the large ones, and not for just compliance reasons. The Web continues to add value to businesses today for communications, information gathering and e-commerce. But organizations need to remember that the Web is also a vector for threats. In Social Networking, Blogging, and Web Threats, we look beyond malware, and crimeware to see that data leakage is also a threat that needs to be taken into consideration. In our final feature, What Every Marketer Should Know About Transactional Email, we review how some marketers are missing an opportunity to build on customer relationships, while others might be pushing it too far. As always, we like hearing from you. Tell me your thoughts on the issue, and what topics you would like to read about in the future. Drop me an email at editorial@messagingnews.com. Regards, 6 MESSAGING NEWS AUGUST 2008 http://www.messagingnews.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.