Messaging News - October 2008 - (Page 36) Responsys Integrates Email, Web and Search to Increase Marketing Relevance at E-LOAN By: Siara Nazir, Director, Customer Acquisition & Retention E-LOAN E MAKING Real World Solutions from People in the Trenches -LOAN is a nationwide financial services company dedicated to providing consumers with a simple, easy and open way to obtain loans or open online savings accounts. The company, which is credited with transforming the lending and savings experience, has funded over $32 billion in mortgage and consumer loans to date. The Challenge In order to provide the best customer experience in the ever-changing financial markets, E-LOAN needed to effectively communicate relevant information to customers who interacted with the company simultaneously through its most effective channels. This was especially critical with time-sensitive major financial events such as Federal Reserve interest rate adjustments that had THE CASE 36 MESSAGING NEWS OCTOBER 2008
Table of Contents Feed for the Digital Edition of Messaging News - October 2008 Messaging News - October 2008 Contents Editor’s Note Short Takes Targeting the Technology-Wise Customer The Insider Threat: The New Era of Disaster Recovery Making Collaboration Tools Pro-Knowledge Sharing Botnets Go Marching On Dissecting Email Forensics Next in Messaging News “On Message” with Ben Gross The World is Not the Center of the Universe, and Filters Don’t Stop Email Spam Making the Case Learn More Messaging News - October 2008 Messaging News - October 2008 - Messaging News - October 2008 (Page Cover1) Messaging News - October 2008 - Messaging News - October 2008 (Page Cover2) Messaging News - October 2008 - Messaging News - October 2008 (Page 3) Messaging News - October 2008 - Contents (Page 4) Messaging News - October 2008 - Contents (Page 5) Messaging News - October 2008 - Editor’s Note (Page 6) Messaging News - October 2008 - Editor’s Note (Page 7) Messaging News - October 2008 - Short Takes (Page 8) Messaging News - October 2008 - Short Takes (Page 9) Messaging News - October 2008 - Targeting the Technology-Wise Customer (Page 10) Messaging News - October 2008 - Targeting the Technology-Wise Customer (Page 11) Messaging News - October 2008 - Targeting the Technology-Wise Customer (Page 12) Messaging News - October 2008 - Targeting the Technology-Wise Customer (Page 13) Messaging News - October 2008 - Targeting the Technology-Wise Customer (Page 14) Messaging News - October 2008 - Targeting the Technology-Wise Customer (Page 15) Messaging News - October 2008 - The Insider Threat: The New Era of Disaster Recovery (Page 16) Messaging News - October 2008 - The Insider Threat: The New Era of Disaster Recovery (Page 17) Messaging News - October 2008 - The Insider Threat: The New Era of Disaster Recovery (Page 18) Messaging News - October 2008 - The Insider Threat: The New Era of Disaster Recovery (Page 19) Messaging News - October 2008 - Making Collaboration Tools Pro-Knowledge Sharing (Page 20) Messaging News - October 2008 - Making Collaboration Tools Pro-Knowledge Sharing (Page 21) Messaging News - October 2008 - Botnets Go Marching On (Page 22) Messaging News - October 2008 - Botnets Go Marching On (Page 23) Messaging News - October 2008 - Botnets Go Marching On (Page 24) Messaging News - October 2008 - Botnets Go Marching On (Page 25) Messaging News - October 2008 - Dissecting Email Forensics (Page 26) Messaging News - October 2008 - Dissecting Email Forensics (Page 27) Messaging News - October 2008 - Dissecting Email Forensics (Page 28) Messaging News - October 2008 - Dissecting Email Forensics (Page 29) Messaging News - October 2008 - Next in Messaging News (Page 30) Messaging News - October 2008 - “On Message” with Ben Gross (Page 31) Messaging News - October 2008 - “On Message” with Ben Gross (Page 32) Messaging News - October 2008 - “On Message” with Ben Gross (Page 33) Messaging News - October 2008 - “On Message” with Ben Gross (Page 34) Messaging News - October 2008 - The World is Not the Center of the Universe, and Filters Don’t Stop Email Spam (Page 35) Messaging News - October 2008 - Making the Case (Page 36) Messaging News - October 2008 - Making the Case (Page 37) Messaging News - October 2008 - Learn More (Page 38) Messaging News - October 2008 - Learn More (Page Cover3) Messaging News - October 2008 - Learn More (Page Cover4)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.