Messaging News - October 2008 - (Page 6)

EDITOR’S NOTE Innovation: Continuum or Earth Shattering? A piece of research for the cover story, Targeting the TechnologyWise Customer, came from The Economist’s March report The Digital Company 2013: How Technology Will Empower the Customer. The senior executives, business leaders and independent technology experts that participated in the survey felt that companies today tend to rely mainly on in-house R&D and other internal sources for their innovative ideas. In 2013 customers, empowered by technology, will represent the leading source of new product and service ideas. This got me thinking about innovation. Due to space constraints, I was not able to include a thought-provoking paper from Forrester Research: CIOs: Don’t Constrain Innovation. Written by Bobby Cameron and published in April, the paper made some interesting points, the one I like best: Don’t miss lower-impact opportunities by looking only for earth-shattering change. The concept is that innovation should be treated as part of a continuum of opportunities “ranging from business-as-usual to radical new ideas.” The paper also recommends that innovation be budgeted separately to “reserve innovation funds for ideas that your firm wouldn’t otherwise pursue.” The other nugget: Make an innovation process and let it be known throughout the company “including the mechanism for submitting ideas and viewing the portfolio” with the intent that employees, customers, suppliers and partners should participate. Also in this issue, we offer The Insider Threat: The New Era of Disaster Recovery, where we look beyond natural disasters to that other unpredictable occurrence: Human Error. In Making Collaboration Tools Pro-Knowledge Sharing, Michael Sampson shows us that unless you are part of a specific group with access to hidden workspaces, there is a good chance that you are missing out on valuable knowledge. By setting limited access to knowledge sharing, your co-workers might be producing or have completed, just what you need; only you don’t know it. Botnets Go Marching On, and on and on. This story is a look at botnets fresh from the perspectives from September MAAWG meeting attendees and MAAWG chairman Michael O’Reirdan. The news, while not pretty, is encouraging in that the industry is coming together to focus on this difficult problem. As email e-Discovery requests are now standard, understanding email forensics has become more important. Our last feature, Dissecting Email Forensics, focuses on email investigations and offers thoughts on the process of keeping and deleting email. As always, we like hearing from you. Tell me your thoughts on the issue, and what topics you would like to read about in the future. Drop me an email at editorial@messagingnews.com. Regards, MESSAGING NEWS A TechPoint Media Publication EDITOR IN CHIEF Stephanie Jordan sjordan@messagingnews.com (ext. 310) CONTRIBUTORS Ben Gross Melisa LaBancz-Bleasdale Tal Golan Michael Sampson editorial@messagingnews.com WEBSITE Editor: Ben Gross bgross@messagingnews.com BUSINESS Publisher: Jeff Victor jvictor@messagingnews.com Partner: Paul DeGrandis pdegrandis@messagingnews.com Marketing Director: Christina Heil cheil@messagingnews.com Design and Production: Tony de Moraes BUSINESS OFFICES Messaging News / TechPoint Media, LLC 1213 Wilmette Avenue, Suite 210 Wilmette, IL 60091 Phone: 866.808.4200 Fax: 847.920.9206 ADVERTISING AND REPRINTS Contact: Jeff Victor jvictor@messagingnews.com Phone: 847.367.4073 Fax: 847-920-9206 East Coast Sales Manager: Gary Rhodes grhodes@messagingnews.com (ext. 326) 6 MESSAGING NEWS OCTOBER 2008

Table of Contents Feed for the Digital Edition of Messaging News - October 2008

Messaging News - October 2008 Contents Editor’s Note Short Takes Targeting the Technology-Wise Customer The Insider Threat: The New Era of Disaster Recovery Making Collaboration Tools Pro-Knowledge Sharing Botnets Go Marching On Dissecting Email Forensics Next in Messaging News “On Message” with Ben Gross The World is Not the Center of the Universe, and Filters Don’t Stop Email Spam Making the Case Learn More

Messaging News - October 2008

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