Messaging News - December 2008 - (Page 24) GEN Y perceptions of P2P as synonymous with content piracy, P2P is emerging as viable means of distributing legitimate content,” observes Frank Dickson, chief research officer with MultiMedia Intelligence. Gartner, Inc. recently released research that anticipated the popularity of video among consumers to fuel a similar interest in video within enterprises. Says the report, “The proliferation of video within the enterprise will require numerous modifications in content authoring training and procedures, information management strategy and improvements in analytic technologies. Information managers, architects, record managers and content creators will all need to adjust their strategic plans accordingly.” “Consumerization has proven a force of unmatched potency in the past and the same will be true when it comes to the explosive spike in the popularity of consumer online video, fueling a similar interest in video within enterprises,” says Whit Andrews, vice president and distinguished analyst at Gartner. “Video use on the Web is growing swiftly, with 73 percent of the Internet audience watching a video online at least monthly, that is about 90 million viewers.” According to a Gartner survey of 800 end-user organizations in July, software for the management of images and video is the fastest-growing segment of the content management market, with just 44 percent of enterprises having such products today, but 22 percent intending to install it in 2009. “The wave of content management products aimed at satisfying simple content management problems through consumer-attractive capabilities like blogs and wikis will surge through digital asset management (DAM),” predicts Andrews. “Users who film their children and pets at home and upload the results to the Internet in minutes will not accept onerous restrictions of inflexible security, access controls or forced metadata schemes in the workplace.” Gartner believes that the popularity of simple DAM will force a number of different technological problems to be solved, such as the ability to incorporate video simply into other document types. Such uses are likely to be so compelling and the demand for them so great that by 2013, more than 25 percent of the content, which workers see in a day, will be dominated by pictures, video or audio. 24 Gen Y and IT Challenges Since Gen Yers have perpetually been immersed in a digital and Internet driven world, it is easy to assume this generation will propel the adoption of favorite messaging preferences into the workplace. This will only fuel the trend that is already being noted in companies today. “We work with large and mid-size enterprises every day, seeing first-hand that Internet applications are brought into the workplace by employees for both work and personal reasons,” says Frank Cabri, vice president of marketing and product management at FaceTime. “IT managers are often at odds with employees’ belief that they have the right to use whatever applications they feel they need to do their jobs, including these Internet applications that are evasive and easily circumvent existing security infrastructure. They create potential compliance, information leakage concerns as well as introducing myriad vectors for incoming malware.” According to NewDiligence, “while email and Web browsing are typically monitored and controlled by IT (79 percent and 65 percent respectively), the extent of the risk associated with Internet applications may be less understood. Fewer than 40 percent of IT respondents report monitoring and managing applications such as P2P and only 25 percent say they are securing and monitoring Web 2.0 applications.” For the first time the survey this year asked about incidents involving intellectual property and regulatory compliance. The findings: “The problems appear widespread— Four in ten IT managers report incidents involving non-compliance (37 percent), while another 27 percent have seen unintentional release of corporate information. On average, IT managers report 34 such incidents per month. Not surprisingly, the larger the organization, the greater the incident rate. Organizations with 5,000 or more employees have 68 occurrences in a typical month, compared with ten incidents at businesses with fewer than 100 employees.” On one hand, corporate IT is asked to embrace new technologies to help maintain competitiveness and foster ease of business. On the other, IT is responsible for securing and controlling new applications and technology. This is proving to be a complex and difficult line to walk particularly as users, especially Gen Yers, are savvier than ever at getting around IT. SJ/TMP Social Networking at Work The use of social networks and social media sites—like Facebook, LinkedIn, and YouTube—is widespread at work for both work and personal purposes. Seventy-nine percent of end-users use these services at work for business reasons. An equal portion, 82 percent, uses these sites and services at work for personal reasons. Social network usage is common: 51 percent of end-users use these sites at least once per day. Twenty-six percent access them several times a day. The most common work-related purposes cited are for professional networking (54 percent), research (52 percent) and learning about colleagues (52 percent). Not surprisingly, LinkedIn is the most commonly used site for professional purposes (62 percent). For personal purposes, YouTube leads the pack with 55 percent of end-users accessing the site, at work, for personal reasons. Facebook (35 percent) is the next most popular personal usage site at work, followed by MySpace (27 percent). Three in four end-users engage in personal tasks on their work computer, testimony to the continued blurring of work and personal spaces. A wide variety of applications and services are used on work PCs. Not surprisingly, email to friends and family is most common, followed by surfing the Web and banking/personal finance. Source: FaceTime Communications, Inc. FOR YOUR REFERENCE Campus Computing Project www.campuscomputing.net FaceTime Communications, Inc. www.facetime.com Forrester Research www.forrester.com Gartner, Inc. www.gartner.com MultiMedia Intelligence www.multimediaintelligence.com Sandvine, Inc. www.sandvine.com MESSAGING NEWS DECEMBER 2008 http://www.campuscomputing.net http://www.facetime.com http://www.forrester.com http://www.gartner.com http://www.multimediaintelligence.com http://www.sandvine.com
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