Messaging News - December 2008 - (Page 4) CONTENTS MESSAGING NEWS DECEMBER 2008 • Volume 4, Number 6 COVER STORY 10 Pinching Pennies with SaaS Is the current economic environment making Software-as-a-Service (SaaS) more attractive? Here we take a look at cost and other drivers that are fueling the SaaS model. FEATURES 16 A New SharePoint Resource Once an organization has decided to go with SharePoint, not only does IT need to understand how best to use the product, but also the business teams. Michael Sampson has written a book precisely for that audience. 10 COLUMNS 31 “On Message” with Ben Gross Voicemail is Dead. Long Live Voicemail. 18 18 Responsible Email Marketing: Managing Complaints Responsible email marketers should care deeply about what their customers think. If irritated, recipients may not give marketers a second chance. 35 Balancing Growing Needs for Easy Access to Company Email Messaging News guest columnist: Arvel Hathcock, Alt-N Technologies 22 When Gen Y Joins the Workforce As Gen Y merges into the workforce, what tools and habits will be brought with them that may put the enterprise at risk? 36 Making the Case Featuring ZixCorp 26 Reducing Liability Through Effective Email Policy Management In a recent survey only 32 percent of respondents felt they had a detailed email policy in place. Find out how effective monitoring and enforcement can limit a company’s liability through effective email policy management. IN EVERY ISSUE 6 8 Editor’s Note Short Takes 30 Next in Messaging News 38 Learn More Copyright 2008. All rights reserved. Messaging News Magazine. Messaging News is published bimonthly by TechPoint Media, LLC, 1213 Wilmette Avenue, Suite 210, Wilmette, IL 60091, and is free to qualified IT management personnel. 4 MESSAGING NEWS DECEMBER 2008
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