B/CA Show News - NBAA 2007 Day 1 - (Page 36) d1p36and37 FINAL 9/23/07 3:38 PM Page 1 N B A A 2 0 07 Pogo Jumps Back With New York Plans Pogo Jet has ended a long silence with an SEC filing indicating it plans to use Eclipse 500 jets for an air taxi service in a New York-centric area starting in early 2009. “We currently plan to inaugurate service in the first quarter of 2009, operate 25 VLJs by the end of 2009 and operate approximately 100 VLJs by the end of 2011,” the company said. Eclipse Aviation (Booth 2248) declined comment on the Pogo filing but is known to have already set aside delivery slots for new air taxi orders. Pogo is still headed by former American Airlines chief Robert Crandall, who publicized his venture more than two years ago with plans to use Adam Aircraft jets. Pogo had 75 jets on order, but allowed those orders to lapse. “At launch, our service area will include all Pogo-approved U.S. airports within approximately 600 miles of New York City plus select Canadian airports,” according to the firm’s new website (www.flypogo.com). The initial service area includes more than 400 airports. “We are also working on additional service concepts, which would allow our customers to fly outside the service area,” the company says. Pogo is differentiating itself from Florida’s DayJet by stressing that it plans to offer not seats, but threepassenger aircraft: Customers will Bob Crandall’s Pogo is back, this time talking up a fleet of Eclipse 500 jets. book our service on a per-aircraft basis, not on a per-seat basis, and control with whom and when they travel,” says the SEC filing. Like DayJet, Pogo will use two pilots. Pogo posits a price of $7,000 on its website for a 600-mile (two hour) round-trip, compared with $9,800 for a light jet charter. One- way, it says, would be $3,500, compared with $8,000 for a charter today. Pogo is devising various pay-asyou-go and jet card-type payment plans. The firm also told the SECD that it had an accumulated deficit of $5.75 million as of June 30. http://www.flypogo.com http://www.flypogo.com
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