Ventura Inspiration Guide 2018 - 23
Right: photo by Kyle Sparks, Patagonia
2018 INSPIRATION GUIDE
Patagonia is known for its commitment to making top-quality products
while inspiring and implementing solutions to the environmental crisis.
KM: What do you see for the future of the two?
SE: Patagonia will continue to call Ventura home. We'll continue
to grow in a thoughtful, responsible way. Our mission statement
is to build the best product, cause no unnecessary harm, and use
business to inspire and implement solutions to the environmental
crisis. We'll continue to look at how we can play a role in
helping to preserve what makes Ventura and Ventura County
so special. A few years ago we started a food market called
Patagonia Provisions that is working to be a game changer with
regenerative organic agriculture. We hope that will influence local
growers. We would love to be able to continue to inspire Ventura,
and have a positive influence on how Ventura County changes as
we both move into the future.
KM: How does Patagonia give back to the community?
SE: Patagonia has a grants program where we pledge one
percent of our annual sales to grassroots nonprofit environmental
organizations. Since its inception in 1985, we've given more than a
million dollars to nearly 80 environmental nonprofit organizations
in Ventura County. We also invest in small, innovative startup companies in Ventura. We have one that takes fishing nets
and recycles them into skateboard decks and sunglasses. Our
employees are also actively involved in the community, whether
it's helping clean up downtown, or working to improve bicycle
commuting. We've had employees start their own grassroots
environmental organizations, like the Ojai Valley Raptor Center.
KM: How does Patagonia keep connected with the locals?
SE: We use our stores as community and activist hubs. Through
our stores we have a variety of events, from movie screenings, to
free yoga nights, to volunteer opportunities, to simply providing
a venue for local groups to come and make presentations.
KM: How can visitors get the Patagonia experience in Ventura?
SE: The best way is by visiting our stores. The look and the feel of
the stores, the products we make, the passionate employees who
live and breathe our ethos; you'll get a great feel for Patagonia. I
don't think a lot of people know this is where Patagonia actually
started. It's not just a store. This is where it all began.