Morningstar Advisor - Spring 2008 - (Page 35) [ Investors, Advisors, Institutions ] » To anyone paying attention, all is not well in the world of investing. But there are those working for change. They are investors who understand the value of professional advice. The ones who believe long-term planning conquers short-term gain. They are financial advisors who work diligently to control risk, shield returns from the onslaught of taxes, and talk openly about costs. They are the fund providers who consider one essential question before offering any product – is it right for the investor? There is a call these industr y standard-bearers hear. A call to champion science over emotion, knowledge over ignorance, transparency over, well, everything. It’s a commitment to do battle with the forces of hype, obscure costs, and tax inefficiency. So gather round, investors, advisors and fund companies. And bring your many investment goals, beliefs and styles. The time has come to empower professionals, drive the right conversations with investors, and democratize knowledge once and for all. Our cause is just. Our will is resolute. And the mission ahead is clear. So let’s roll up our sleeves and get busy, shall we? We have our work cut out for us, after all. [ LET’S BUILD A BETTER INVESTMENT WORLD. ] www.iShares.com/BetterWorld Call 1-800-iShares to request a prospectus, which includes investment objectives, risks, fees, expenses and other information that you should read and consider carefully before investing. Investing involves risk, including possible loss of principal. Funds distributed by SEI Investments Distribution Co. (SEI) and advised by Barclays Global Fund Advisors (BGFA). BGFA is a subsidiary of Barclays Global Investors, N.A., a majorityowned subsidiary of Barclays Bank PLC, not affiliated with SEI. © 2008 Barclays Global Investors. All rights reserved. iShares® is a registered trademark of Barclays Global Investors, N.A. 6142-iS-0408 http://www.iShares.com/BetterWorld
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