One + August 2010 - (Page 24)

U B THE How do you ensure your clients’ meetings make sense to their businesses? Travel Tax “This should be called the New Jersey and Connecticut Tourism Promotion Act. It will create an entirely new tax on nearly every participant in the travel value chain—a tax that will create massive red tape, increase paperwork, damage the state’s critical tourism industry, raise hotel prices, reduce the number of visitors and worsen the impact of the current slump.” —Art Sackler, executive director of the Interactive Travel Services Association, on a proposed tax on hotel bookings in New York “Social Media! It’s no longer acceptable for the folks at the top to dictate content. Social media allows us to engage attendees and customize their meeting experiences. They know what information they need to do their jobs, and they express it through social media.” —Dave Felix, new sales director for JMC Charleston “Listening to and truly understanding a client’s long term objectives are key in becoming a strategic partner. Asking questions at the start of the planning process and meeting face-to-face when possible can give great insights into a client’s goals beyond excellence in event logistics.” —Annemarie den Broeder, new Amsterdam-based senior account manager for WorldEvents “The most important thing is to ask our clients about their objectives—what components will make their conventions a success. It may be revenue generation, in which case we can help to identify possible sources in our local community. Whatever clients identify as crucial to the success of their meetings, we help them meet those objectives.” —Laurie Nelson-Choice, new diversity and national sales director for Visit Baltimore “We continue to see the trend of sustainability with our customers, and the Indy CVA is proactively providing ways that planners can offer a more eco-friendly meeting—from a food rescue program to implementing a service project to leave a positive footprint for the destination.” —Jay Marsh, new Washington, D.C.-based sales director for the Indianapolis Convention & Visitors Association “ABTS partners with housing agencies to provide an extension of their services to the international groups attending medical conferences in North America. While the medical associations are the ones planning the meetings, we support them by building stronger alliances through connections with our global community of planners and pharmaceutical companies.” —Eli Gorin, CMP, director of quality control for ABTS Convention Services 24 G20 Compensation “I believe that businesses that were forced to close, that employees who lost their wages and people who suffered damages should be compensated. There will be a post mortem between city staff and the federal government, and this will be one of the issues we bring to the table. It’s only fair and right given what was spent—more than CAD$1 billion. I think people would feel very aggrieved if Ottawa didn’t properly compensate them.” —Toronto Mayor David Miller on compensation for losses during the G20 summit Not-So-Expert “You should not trust me either. I mean how could I possibly claim that I have some foothold on the truth that these other people I’m talking about don’t have? I don’t. What I am trying to do is provoke thinking, raise awareness and point out that there are real questions here that we all should be asking. We should all try to be smarter about how we pick our advice. How could I possibly be wrong about that?” —David Freedman on his book, Wrong: Why Experts Keep Failing Us— and How to Know When Not to Trust Them U.S. Gulf Meetings “Travel is dependent on perceptions, and the greatest threat to the travel community here is the lost opportunity if travelers don’t fully understand the reality that destinations along thousands of miles of the coast are ready to welcome visitors. The road to recovery must start now by gathering research and sharing accurate information, funding marketing and promotion efforts and minimizing panic.” —Roger Dow of the U.S. Travel Association on travel to the U.S. Gulf States following the BP oil spill Strategic Meetings “Companies with a high-performing meeting and event program do not seek savings at any price. Instead, they look for a real return on their investments. Their decisions are based on business objectives, and they tend to involve stakeholders across the organization, including procurement, to ensure they are taking a balanced approach.” —Christophe Renard of Carlson Wagonlit Travel on research that specific meetings management programs bring more than cost savings one+ 08.10

Table of Contents for the Digital Edition of One + August 2010

One + August 2010
Contents
Energy of Many
Impressions
Know Thy Competition
Agenda
Focus
Overheard
It’s Easier Being Green
Sign and Trade
Thoughts + Leaders
Top Spots
Connections
Irrelevant
No Thanks, No Favors
All Together Now
It Was Always Social
The Shoe Did Not Fit
Deep in the Soul of Texas
The Big Green Apple
The City with a Thorn in its Side
The S Word
Sound Potential
Slick Business
Dan Pink Loves Work
Strategic Shift
Your Community
Making a Difference
Until We Meet Again

One + August 2010

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