One + August 2010 - (Page 54)

The Go Green Expo sets a broad template for good environmental management of any convention. The Big Green Apple BY R O B COTT E R U.S. AIRWAYS FLIGHT 1549 FROM NEW YORK/LAGUARDIA TO CHARLOTTE/ DOUGLAS INTERNATIONAL WAS CLEARED FOR TAKEOFF AT 3:25 P.M. ON JAN. 15, 2009.Two minutes later, during the initial ascent, the pilot radioed New York Terminal Radar Approach Control—a double bird-strike had resulted in complete loss of engine thrust, and he requested a return to LaGuardia. Realizing that this would not be possible, he requested clearance to land at New Jersey’s Teterboro Airport. With lack of altitude making that also impracticable, the pilot’s ﬁnal message to central control was “We’re gonna be in the Hudson.” Successfully (and literally) ditching the plane and saving all 155 passengers with no serious injuries, Captain Chesley “Sully” Sullenberger III became a national hero overnight, no less so as he checked the aircraft twice over before being the last to leave as it slowly submerged into the frigid waters of New York’s Hudson River. A scene beﬁtting the world’s most ﬁlmed city, it was only captured by a few security cameras and groups of astonished witnesses. Floating on the Hudson after the evacuation, the stricken vessel exempliﬁed the eternal tug-of-war between man and nature in our inexorable pursuit of technological advancement. Just as the sun sundered the wax-andfeather wings of Icarus, a ﬂock of Canadian geese disabled both engines of Flight 1549. With the Hudson River offering a natural runway, as the Aegean Sea cradled Icarus’ fall, ﬁckle nature showed that it can be both friend 54 one+ 08.10

Table of Contents for the Digital Edition of One + August 2010

One + August 2010
Contents
Energy of Many
Impressions
Know Thy Competition
Agenda
Focus
Overheard
It’s Easier Being Green
Sign and Trade
Thoughts + Leaders
Top Spots
Connections
Irrelevant
No Thanks, No Favors
All Together Now
It Was Always Social
The Shoe Did Not Fit
Deep in the Soul of Texas
The Big Green Apple
The City with a Thorn in its Side
The S Word
Sound Potential
Slick Business
Dan Pink Loves Work
Strategic Shift
Your Community
Making a Difference
Until We Meet Again

One + August 2010