Fun for fun’s sake is passé in the current biz climate. But fun with a purpose? Now that’s a hoot.
lliances were formed. Ideas of who was good at what and who possessed what skills were shattered. A winner was declared, and a good time was had by all.
Search Mojo’s ﬁrst-ever “amazing race” was a wrap. While the producers of the other Amazing Race try to drum up TV ratings with their contest, Search Mojo’s event producer had one very speciﬁc goal in mind for the company event: “We’ve gone canoeing and that’s fun. We’ve gone bowling. That’s fun,” says Janet Driscoll Miller, Search Mojo’s president and CEO. But all that fun was missing something: true team building. A friend suggested sending employees on a smart phone app-based scavenger hunt. The idea was a perfect fit for the tech-minded, search engine-marketing firm.
BY JENNA SCHNUER
Table of Contents for the Digital Edition of One + February 2011