One + March/April 2011 - (Page 98)

THE KITCHEN SINK There are more technology-based methods for delivering content than ever before, and it’s just the tip of the iceberg. Steering clear of communication overload— and maintaining the integrity of your outreach—is more important than ever before. BY JEFFREY W. RASCO, CMP L 98 ife used to be so much simpler back in the day. You had a meeting planned back in 1995 and wanted to tell people about it. You designed a save-the-date postcard and bulk mailed it to your mailing lists. Perhaps you had advertising drawn up and placed in your major trade journals. You started working on your brochure, also to be bulk mailed. And you waited. You might have even wanted some input into what would happen during the conference, so you included a call for topics. one+ 03 / 0 4.11 The technology back in the MIA (Meeting Iron Age) consisted primarily of a computer with word processing and desktop publishing programs, maybe a laser printer and a fax machine. If you were really high tech, you published your meeting announcement on the World Wide Web as an electronic brochure. Online registration may have been an option, but not everybody trusted sending their information over the Internet, so interested parties downloaded the registration form and faxed or mailed it in. Your team dutifully keyed in all of the forms received. Bulk mail could take weeks to be delivered, so we wondered if anyone would ever show interest. The ﬁrst response to your

Table of Contents for the Digital Edition of One + March/April 2011

One + March/april 2011
Contents
Energy of Many
Impressions
Ultimate Fail
Overheard
Agenda
Ask the Experts
Thoughts+Leaders
Wonders, Man
Business Is Back
Top Spots
Connections
Irrelevant
Fail vs. Fail
Long Distance Sportsmanship
The Conference Is Not About You
Eat, Play, Love
Fantastic Fit
Where Tomorrow Happens
Middle Kingdom Come
All Together Now
Economic Impact Study
The Truth of Tech
The Social Networker
Applified
Super Wi-Fi Is Coming
The Kitchen Sink
@ Your Service
Your Community
Making a Difference
Until We Meet Again
MPI's 2011 Meeting Guide to Colorado

One + March/April 2011