One + May 2011 - (Page 2)

® May 2011 • Volume 4 • Number 4 EDITORIAL STAFF EDITOR IN CHIEF David Basler, dbasler@mpiweb.org Texting & Beanbag Chairs JUST 10 YEARS AGO WE QUESTIONED THE VIABILITY OF EMAIL. Now we’re emailing and texting from the palms of our hands. Our fastpaced world won’t allow time for us to email from an ofﬁce chair and a desktop computer. We communicate and interact on the go, and mobile is most assuredly the new email (and Internet) platform. Check out the photo on Page 38, and see the future of meetings at work today—young developers conferencing in beanbag chairs and sharing ideas using a hybrid of tech and face-to-face. I glimpsed this future at DigitalNow, April 6-9 in Orlando, and the future of conference interactivity is mobile. Ticketed as “The Many Faces of Mobile,” the event embraced mobile as more than a theme; it was part of the meeting’s design, and it was done with aplomb. Contrary to the typical make-sure-your-cell-phones-are-turned-off announcement, DigitalNow organizers stood up at the opening general session and said, “Get out your smart phones, get out your tablets, turn them on and turn them up! We want to hear you using them.” We did and the experience was one-of-a-kind—a model for the modern meeting. The amazing thing: It wasn’t a distraction. As presenters told their stories, delegates told a different, but related, narrative via their mobile devices. We affected the meeting’s design—it was our event, and we loved it. Some of us were on smart phones of various makes and models, some on tablets and some on both—just about everyone using their mobile devices to affect and customize their conference experiences. Tweeting, texting, posting photos and videos, blogp ging, connecting with other attendees and communicating with conference organizers—the experico ence was more than just sitting and listening, it was th a chance to really get involved. reall There is a lesson here for everyone in the meeting less and event industry: If you aren’t already integrating industr mobile into your events, you’re behind the times. And if you don’t start soon, you’ll be A left in the dust. MANAGING EDITOR Blair Potter, bpotter@mpiweb.org ASSOCIATE EDITOR Michael Pinchera, mpinchera@mpiweb.org ASSOCIATE EDITOR Jason Hensel, jhensel@mpiweb.org ASSISTANT EDITOR Jessie States, jstates@mpiweb.org CREATIVE DIRECTOR Jeff Daigle, jdaigle@mpiweb.org GRAPHIC DESIGNER Jason Judy, jjudy@mpiweb.org GRAPHIC DESIGNER Javier Adame, jadame@mpiweb.org DESIGN AND PREPRESS Sherry Gritch, SG2Designs, sherry@sgproductions.net COVER DESIGN Jeff Daigle, jdaigle@mpiweb.org MPI ADVERTISING STAFF Denise Autorino, dautorino@mpiweb.org, Phone: (407) 233-7305 (FL, GA, Canada, Caribbean, Central America, Mexico, South America) Jennifer Mason, jmason@mpiweb.org, Phone: (772) 233-0678 (AK, AZ, CA, HI, ID, NV, OR, WA) Katri Laurimaa, klaurimaa@mpiweb.org, Phone: (817) 251-9891 (AL, AR, CO, IA, IL, KS, KY, LA, MO, MS, MT, NC, ND, NE, NM, OK, SC, SD, TN, TX, UT, WY) Sandy Lavery, sandylavery@mpiweb.org, Phone: (301) 254-2423 (CT, DC, DE, IN, MA, MD, ME, MI, MN, NH, NJ, NY, OH, PA, RI, VA, VT, WI, WV) Carolyn Nyquist, Manager of Client Services, cnyquist@mpiweb.org, Phone: (972) 702-3002 MPI EXECUTIVE MANAGEMENT Bruce M. MacMillan, C.A., President and CEO Diane Hawkins, SPHR, Director of People and Performance Greg Lohrentz, Chief Financial Officer/Chief Operating Officer Sandra Riggins, Chief of Staff Didier Scaillet, Chief Development Officer Junior Tauvaa, Vice President of Member Services and Chapter Business INTERNATIONAL BOARD OF DIRECTORS EXECUTIVE COMMITTEE Chairman of the Board Eric Rozenberg, CMP, CMM, Swantegy Chairman-elect Sebastien Tondeur, MCI Group Holding SA Vice Chairman of Finance Carl Winston, San Diego State University Vice Chairwoman Cindy D’Aoust, Maxvantage Vice Chairman Kevin Kirby, Hard Rock International Immediate Past Chairwoman Ann Godi, CMP, Benchmarc360, Inc. BOARD MEMBERS Chuck Bowling, MGM Resorts International Jordan Clark, Harrah’s Entertainment Paul Cunningham, IIMC International Information Management Corporation Michael Dominguez, Loews Hotels & Resorts Ricardo Ferreira, GRUPO ALATUR Chris Gasbarro, C3, llc Kevin Hinton, Associated Luxury Hotels International Ruud Janssen, ©TNOC | The New Objective Collective Carol Muldoon, CMM, KPMG LLC Patty Reger, CMM, Johnson & Johnson Ken Sanders (MPI Foundation Board Representative), Freeman David Scypinski, ConferenceDirect Erin Tench, CMP, CMM, Penn State University POSTMASTER: One+ (Print ISSN: 1943-1864, Digital Edition ISSN: 1947-6930) is printed monthly, except for April and December, by Meeting Professionals International (MPI), a professional association of meeting + event planners and suppliers. Send address changes to One+, Meeting Professionals International, 3030 LBJ Freeway, Suite 1700, Dallas, TX, 75234-2759. Periodicals postage paid at Dallas, Texas, and additional mailing offices. SUBSCRIPTIONS: Members receive One+ as a membership benefit paid for by membership dues. Nonmembers may subscribe to the publication for $99 annually. “One+” and the One+ logo are trademarks of MPI. © 2011, Meeting Professionals International, Printed by RR Donnelley REPRINTS: Material in this publication may not be reproduced in any form without written permission. To order reprints, call Wright’s Reprints toll free at (877) 652-5295 or visit www.wrightsreprints.com. CONTACT ONE+: Contact us online at www.mpioneplus.org or e-mail us at editor@mpiweb.org. View our advertising, editorial and reprint policies online at www.mpioneplus.org. MPI VISION: Build a rich global meeting industry community GLOBAL HEADQUARTERS: Dallas, TX REGIONAL OFFICES: Doha, Qatar Ontario, Canada Luxembourg DAVID BASLER is editor in chief of One+. He can be reached at dbasler@mpiweb.org. Follow him at www.twitter.com/onepluseditor. Magazine printed on FSC Certified Paper. The body of One+ is printed on 30 percent post-consumer-waste recycled content. Please recycle this magazine or pass it along to a co-worker when you’re finished reading. http://www.wrightsreprints.com http://www.mpioneplus.org http://www.mpioneplus.org http://www.twitter.com/onepluseditor

Table of Contents for the Digital Edition of One + May 2011

One + May 2011
Contents
Energy of Many
Impressions
Meeting Design Goes Mobile
Picking Brains
Agenda
Ask the Experts
Thoughts+Leaders
Overheard
Art of Travel
Web Watch
Radical Co-creation
Engagement + Innovation = Wunderbar
Top Spots
Connections
Irrelevant
The Business of Being Social
Safety in Numbers
Ads, Sponsors and Patrons
Should I Stay or Should I Go?
It’s Getting Better All the Time
Blame It on Rio
Ride Free
Learning How the Brain Learns
Just Face It
Becoming Mindful with Your Meetings
Group Think
The Mesh Meeting
Your Community
Making a Difference
Until We Meet Again

One + May 2011