One + May 2011 - (Page 71)

exert more effort when driving because they don’t have as much experience to sift through the details nor do they have the same intuition as an experienced driver. A more academic example of a model is Dr. Sigmund Freud’s description of human behavior. Freud believed all human behavior could be explained in terms of the id, ego and superego. He believed that the id controls instinctual urges and things that the conscious mind doesn’t remember. The ego satisfies the id’s needs, and a super ego acts as the brain’s overall conscience. The id might think, “I’m hungry.” The ego might respond, “There’s food over there,” but the super ego would regulate the behavior by recognizing that the food you see isn’t yours. In this example, the model is Freudian behavior and the buckets are the id, ego and superego. When meeting organizers are planning an event they need to ask themselves, “What do we want the attendees to take away from this event? What behavioral changes do we want to make? Will our attendees already have the mod- els and buckets needed to understand the subjects or do we have to provide context for them?” There are many ways to provide context for an event. Lynn Randall, managing director of consulting services at Maritz Travel, asks people who attend her events to help design the meetings. She uses crowd sourcing, which is similar to polling, to come up with keynote and breakout session topics, speaker selection and strategies for information dissemination to attendees prior to the event. By hav- ing input into the event design, attendees are able to create a mental model of the conference before they arrive. Having access to presentation content ahead of time enables the brain to construct a model for what they’re going to hear. Think of prereleasing conference and speech information like distributing a syllabus on the first day of class. By reading the syllabus, students know the schedule of events—the chapters that need to be read, when the midterms are scheduled and when term papers are due. The syllabus provides the CEO company. The forebrain’s outer layer, the cerebrum, is the most visually recognizable part of the brain. The cerebrum is made up of two hemispheres, the left and right brain, connected by the corpus callosum, which acts as a translator between the two. The left brain controls logic, deductive reasoning and memory. It analyzes information. The right brain is responsible for intuition, emotions, language, facial recognition and artistic abilities. It deals more with visual activities and plays a role in pulling bits of information together. mpiweb.org 71 http://www.visitlake.com/meetings http://www.visitlake.com/meetings http://www.facebook.com/saltlake http://www.twitter.com/visitsaltlake http://www.mpiweb.org

Table of Contents for the Digital Edition of One + May 2011

One + May 2011
Contents
Energy of Many
Impressions
Meeting Design Goes Mobile
Picking Brains
Agenda
Ask the Experts
Thoughts+Leaders
Overheard
Art of Travel
Web Watch
Radical Co-creation
Engagement + Innovation = Wunderbar
Top Spots
Connections
Irrelevant
The Business of Being Social
Safety in Numbers
Ads, Sponsors and Patrons
Should I Stay or Should I Go?
It’s Getting Better All the Time
Blame It on Rio
Ride Free
Learning How the Brain Learns
Just Face It
Becoming Mindful with Your Meetings
Group Think
The Mesh Meeting
Your Community
Making a Difference
Until We Meet Again

One + May 2011