One + July 2011 - (Page 41)

Delegates are willing to give most things a go, especially if you craft a few simple tutorials to get them started. notes that delegates only share with their colleagues back home. See the beauty? Sharing Your Plunder Share everything. Post photos on Flickr or Picasa and videos on YouTube or Vimeo. Publish updates to your Facebook groups and business pages. Send links via Twitter. Update blogs and newsletters. Use social sharing sites such as Delicious.com. The more info you share, the more you receive and the more your community will appreciate the opportunities you provide. Encourage sharing. Make sure your Twitter hashtag is posted everywhere, so that people understand there’s a virtual conversation. People who can’t attend will know how to get onsite knowledge. Encourage delegates to tag photos and blogs with the Twitter hashtag, so that you can ﬁnd them later. Ask presenters to publish slides on Slideshare.net. Later, you can gather all the media and create a robust community resource. Mileage May Vary It’s up to you how high-tech to go. Delegates are willing to give most things a go, especially if you craft a few simple tutorials to get them started. Even at traditional events and meetings, I’m seeing people adopt new technologies, and there’s great beneﬁt in shaping events to accommodate all available opportunities. You tell me. Have you adopted any new tech for your meetings and events? How is it working for you? iPad, or Not I’m not sure I like tablets. I purchased an iPad, stopped using it, then picked it up again. It’s useful when I need to jot a quick note or send a quick message while standing somewhere at an event. A laptop generally requires a table… or a lap. And tablets are simpler, faster to react, have fewer repair issues (unless you drop it, and then you’re doomed) and cost about as much as a small laptop. Video for the Masses Smartphone videos are easily uploaded to YouTube, where they can live in public or private (depending on the nature of your event or meeting). Community members who couldn’t attend can get a taste of what they missed. But there are other ways that video can prove useful to your organization. • Record interviews with key members or delegates. Ask questions that the community at large wants answers to. • Take video walkthroughs, especially if you’re responsible for ﬁnding new venues for your organization. If you’re not sure how to post videos, there are tutorials everywhere. If you need detailed help, pick up Steve Garﬁeld’s book Get Seen, which has lots of how-to info. CHRIS BROGAN is president of Human Business Works, an education and tools company for small businesses. He is the co-author of New York Times bestseller Trust Agents, and he blogs at Chrisbrogan.com. Email him at linkedin@chrisbrogan.com. mpiweb.org 41 http://www.Delicious.com http://www.Slideshare.net http://www.Chrisbrogan.com http://www.mpiweb.org

Table of Contents for the Digital Edition of One + July 2011

One + July 2011
Contents
Energy of Many
Impressions
Paradigm Shifts, Part II
Web Watch
Agenda
Thoughts+Leaders
Ask the Experts
Recognizing Community and Organizational Excellence
Overheard
Art of Travel
The Prism Effect
Top Spots
Connections
Irrelevant
Using New Tech for Old Purposes
So You Think You Can Dance
Don’t Use Tech You Don’t Understand
Are You In It to Win It?
Anything is Possible
Night of the Radishes
Well Played
When People Come Together, Magic Happens
Size Matters
Building a Better FAM
One Bar at a Time
MPI + CSR
Industry Insights
Your Community
Making a Difference
Until We Meet Again

One + July 2011