One + July 2011 - (Page 93)

MAKING A DIFFERENCE Gaylord Pens $250K for MPI Foundation Initiative Industry professionals can and do play integral roles in strategic meetings management (SMM), according to leaders at Gaylord Entertainment. As such, the hotel giant has agreed to donate $250,000 to the MPI Foundation for its SMM initiative. The money will allow MPI to deliver education, training and resources on SMM with a heavy focus on portfolio management and measurement, meeting design and advanced logistics. MPI will hone in on operational best practices, service delivery models and data integrity and will address key questions such as “Does size matter; is there a minimum size for an SMM program?” and “Is there a difference in approach if the service model is in-house or out-sourced?” The initiative will combine ROO tracking and portfolio management tools with the education and training needed to understand how to use these tools along with business intelligence and effective management skills. Best practices can bring as much as 25 percent savings on meeting spend and increase ROI Contribute to the Fun Network with your peers and give back to the industry you love at the MPI Foundation events during the 2011 World Education Congress, July 23-26 in Orlando. You’ll make contacts and exchange ideas, while also gaining satisfaction in the knowledge that you have made a contribution to industry research, education and scholarships. The Players Golf Tourney The Ritz-Carlton Golf Club Orlando, Grande Lakes Conduct business on the green, at the clubhouse and beyond at this prestigious tournament. Here’s your chance to play, develop alliances and enhance your standing with future clients. The Big Deal Hilton Orlando Planners get in free, so there’s really “no limit” to the possibilities. And while there’s so much more to the evening than cards, one lucky player will win a seat to the 2012 World Series of Poker Main Event. >> (according to Carlson Wagonlit Travel); better measurement of objective achievement and execution can bring even bigger savings. Through this partnership, Gaylord Entertainment and the MPI Foundation hope to make the meeting industry more successful by: • Providing education on effective meeting design techniques, measurable meeting outputs and expense management practices • Enabling meeting professionals to play a more strategic role in their organizations, regardless of career path, along with the research tools they need to be successful • Defining and developing resources around the meeting professional’s role in SMM programs • Imparting knowledge and insight into current and future SMM trends to better enable the industry to manage and anticipate change • Providing guidance on how to effectively design meetings and measure business results • Supporting updates and standardization of the industry’s Body of Knowledge, specifically in regards to SMM • Driving the creation of new and relevant content for live-event, magazine and ondemand learning products One Big Thanks The MPI Foundation thanks outgoing chairman Ken Sanders for his service during the past year when the nonprofit raised millions of dollars for industry research and scholarships. The president of Freeman’s audiovisual business, Sanders has been credited with driving a multimillion-dollar fundraising campaign for MPIF. CONTRIBUTORS The MPI Foundation thanks the following organizations and individuals for their generous support. Rendezvous Cuba Libre, Orlando Network and dance at the hottest party in Orlando. Maximize your exposure and find business opportunities to the beats of salsa, bachata and merengue. MPI Foundation Silent Auction Take advantage of the fabulous deals and experience packages at the MPI Foundation Silent Auction. You’ll contribute to a great cause while saving money on some desirable hospitality offers. THOUGHT LEADER AIBTM Freeman AV IHG Jumeirah Omni Hotels PSAV INNOVATOR Hyatt Hotels Las Vegas Sands Corp. Rosen Hotels and Resorts Wyndham Hotel Group ADVOCATE Abu Dhabi Tourism Authority AT & T Park AVT Event Technologies Caesars Windsor Carlson Hotels Dallas CVB Detroit Metro CVB Fairmont Hotels & Resorts IMEX SWANK Audio Visual Universal Orlando Resorts GATEKEEPER Caesars Entertainment Encore Productions HelmsBriscoe Hilton Hotels Corporation ASSOCIATE AC Lighting Las Vegas CVA Peabody Hotel Group Philadelphia CVB CONTRIBUTOR Austin CVB Chicago Convention & Tourism Bureau Direct Energy Centre & Allstream Centre at Exhibition Place Dolce International Fletcher Wright Associates Fourth Wall Events CHAPTERS Aloha Atlantic Canada Chicago Area Greater Edmonton Kentucky Bluegrass New England New Jersey Northern California Oklahoma City Orange County California Oregon Philadelphia St. Louis Tampa Bay Texas Hill Country Westfield 93

Table of Contents for the Digital Edition of One + July 2011

One + July 2011
Energy of Many
Paradigm Shifts, Part II
Web Watch
Ask the Experts
Recognizing Community and Organizational Excellence
Art of Travel
The Prism Effect
Top Spots
Using New Tech for Old Purposes
So You Think You Can Dance
Don’t Use Tech You Don’t Understand
Are You In It to Win It?
Anything is Possible
Night of the Radishes
Well Played
When People Come Together, Magic Happens
Size Matters
Building a Better FAM
One Bar at a Time
Industry Insights
Your Community
Making a Difference
Until We Meet Again

One + July 2011