Recording - May 2012 - 40

Every year for the last 6 years I have embarked on the pilgrimage from New York to Austin TX for the annual South By South West music conference. And every year I reported back to you readers, with emphasis on how to make the best out of it for your music careers. Usually I’d start writing these reports on my return flight, but this time I actually started to write on my initial flight to Texas, because, truthfully, that is where it all begins! Plan early Case in point: last year on my way to Austin I sat next to a smart young fellow from Norway. We struck up a conversation and quickly found out that we loved a lot of the same music. After many more conversations, a year later we have founded a record label together and we are both on the same plane again! I am not saying that we’ll become the next coolest and most respected indie label out there and live happily ever after making many little baby CDs, but I am saying that for me SXSW has always been successful because I have always tried to make connections in every situation. That is why I encourage you to start your networking early! Start at the airport, continue on the plane (you can try planely.com, which is supposed to help you do exactly that, even though it did not work for me). Better still, start weeks before SXSW if you can, do your research, see who’s attending and why, connect on LinkedIn, Facebook, Twitter or other social media channel of your choice, but do connect! Once you get to Austin you’ll have a few people to meet and go to shows with and you’ll meet their friends and their friends’ friends. That is the true power of SXSW!

Special Report and Photos by Marc Urselli

About this year SXSW is getting bigger and bigger every year—now having its 25th anniversary. Almost 50,000 registrants every year, not counting all the spring-breakers who flock into town to score tickets to their favorite shows and just have fun. It used to be that the music portion started on Wednesday because the Film and Interactive portions ended on Tuesday, but I am seeing more and more that there is a crossfade between the first and the second part of the festival. I started seeing more Interactive badges at shows and I started seeing more bands during the Interactive portion. I flew in on Monday to catch shows on Tuesday even though the actual Music part didn’t start until Wednesday. The panels The educational aspect of SXSW is a key part of the experience. You have the chance to sit in a room and listen to the movers and shakers of the industry talk about what they do and what you can do (sometimes, regrettably, more of the former than the latter). Because some panels tend to sound like a lot of self-plugging, I am becoming increasingly more selective of which panels I attend. This year my top three panels were (in this order): ~ “Give Fans a Reason to Buy: Make Direct-to-Fan Work”—about the benefits of selling to fans directly; with PledgeMusic founder Benji Rogers, successful self-managed artist Julia Nunes, Topspin Media creative Nicole St Jean and Whitesmith Entertainment talent manager Emily White; beautifully moderated by Front Gate Tickets production manager Brendan Moore. ~ “The New Streaming Music Industry”—about how the revenue-sharing model of today’s streaming industry is screwing the independent artist out of money they should be getting; energetically and passionately moderated by
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RECORDING MAY 2012


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Recording - May 2012

Table of Contents for the Digital Edition of Recording - May 2012

Recording - May 2012
Fade In
Contents
Talkback
Fast Forward
Lynne Arriale’s Solo—A Piano Solo Recording Of Note
Kel Audio HM-7U amd HM-3C Microphones
Fanny Franklin’s Get Wet—A Conversation With Producer/Engineer Jason Gutierrez
AKG Perception 120 USB Microphone
Miking Instruments: The Lost Art
Earthworks SR20 Microphone
SXSW 2012
Radial Engineering MC3 Passive Monitor Switcher
Readers’ Tapes
Recording Fundamentals. Chapter 5: Introduction To Microphones—Part Two (Directionality).
Miking A Symphony Orchestra For A Commercial
Audio-Technica AT4050ST Stereo Microphone
Alclair Reference In-Ear Monitors
RME Fireface UCX
Advertiser Index
Fade Out
Recording - May 2012 - Recording - May 2012
Recording - May 2012 - Cover2
Recording - May 2012 - 1
Recording - May 2012 - 2
Recording - May 2012 - 3
Recording - May 2012 - Fade In
Recording - May 2012 - 5
Recording - May 2012 - Contents
Recording - May 2012 - 7
Recording - May 2012 - Talkback
Recording - May 2012 - 9
Recording - May 2012 - Fast Forward
Recording - May 2012 - 11
Recording - May 2012 - Lynne Arriale’s Solo—A Piano Solo Recording Of Note
Recording - May 2012 - 13
Recording - May 2012 - 14
Recording - May 2012 - 15
Recording - May 2012 - 16
Recording - May 2012 - 17
Recording - May 2012 - 18
Recording - May 2012 - 19
Recording - May 2012 - 20
Recording - May 2012 - 21
Recording - May 2012 - Kel Audio HM-7U amd HM-3C Microphones
Recording - May 2012 - 23
Recording - May 2012 - Fanny Franklin’s Get Wet—A Conversation With Producer/Engineer Jason Gutierrez
Recording - May 2012 - 25
Recording - May 2012 - 26
Recording - May 2012 - 27
Recording - May 2012 - 28
Recording - May 2012 - 29
Recording - May 2012 - 30
Recording - May 2012 - 31
Recording - May 2012 - 32
Recording - May 2012 - 33
Recording - May 2012 - AKG Perception 120 USB Microphone
Recording - May 2012 - 35
Recording - May 2012 - Miking Instruments: The Lost Art
Recording - May 2012 - 37
Recording - May 2012 - Earthworks SR20 Microphone
Recording - May 2012 - 39
Recording - May 2012 - SXSW 2012
Recording - May 2012 - 41
Recording - May 2012 - Radial Engineering MC3 Passive Monitor Switcher
Recording - May 2012 - 43
Recording - May 2012 - Readers’ Tapes
Recording - May 2012 - 45
Recording - May 2012 - Recording Fundamentals. Chapter 5: Introduction To Microphones—Part Two (Directionality).
Recording - May 2012 - 47
Recording - May 2012 - 48
Recording - May 2012 - 49
Recording - May 2012 - 50
Recording - May 2012 - 51
Recording - May 2012 - 52
Recording - May 2012 - 53
Recording - May 2012 - 54
Recording - May 2012 - 55
Recording - May 2012 - Miking A Symphony Orchestra For A Commercial
Recording - May 2012 - 57
Recording - May 2012 - Audio-Technica AT4050ST Stereo Microphone
Recording - May 2012 - 59
Recording - May 2012 - Alclair Reference In-Ear Monitors
Recording - May 2012 - 61
Recording - May 2012 - RME Fireface UCX
Recording - May 2012 - 63
Recording - May 2012 - 64
Recording - May 2012 - Advertiser Index
Recording - May 2012 - 66
Recording - May 2012 - 67
Recording - May 2012 - 68
Recording - May 2012 - 69
Recording - May 2012 - 70
Recording - May 2012 - 71
Recording - May 2012 - Fade Out
Recording - May 2012 - Cover3
Recording - May 2012 - Cover4
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