Recording - April 2015 - 47
to Google+ to get away from their parents
on Facebook turned out to be untrue.
Google+ is a lot like Facebook in how
it works, but you can tailor who sees your
posts between close friends in your "circle" versus acquaintances. I don't know
one band that utilizes this platform to
great effect. Of course, what Google+
has is Google, and apparently if you post
updates on Google+, it will come up on
Google web searches, which could be
invaluable.
WORTH IT?: Only if you have time to
spare and are up for cutting/pasting your
Facebook updates into Google+.
YouTube
WHAT IS IT?: Is YouTube a social network? Well, yes, it is. People gather to
watch the content on the 'channel', comment and share it. When you hear the
term 'going viral,' it almost always pertains to a YouTube video, like the little boy
coming home from the dentist or the
video for "Lazy Sunday." The vocal group
Pentatonix made YouTube an essential
part of their marketing, and for them, it
has paid off both financially and as an
awareness tool. In fact, they have their
YouTube page integrated onto their website so you never have to leave the website to watch their videos.
One issue with YouTube is that
Facebook doesn't like it. So when you
post a video on YouTube and then put the
link on your Facebook page, there's a
good chance even your friends/followers
will never see it in their feed. Facebook
wants to "encourage" users to upload
videos directly to their platform, and
videos posted directly to Facebook play
automatically as people scroll through
their feed, making it count as an "engagement" even if the person doesn't watch the
video!
WORTH IT?: Absolutely, especially for
an artistic person such as yourself. A
musician should film as much content as
they can and put it on YouTube. The same
holds true for behind-the-scenes music
industry people - giving tutorials about
what you do in the studio, videos of best
practices and techniques, even instrument
clinics. Nothing sells like a visual that
engages the audience.
Where will we be in social networking
in 2016? Who knows-you need to
engage your audience now, and these
are today's best tools for doing that.
Katy Krassner (krassner@recordingmag
.com) is a social media strategist and
entertainment writer who has worked
with or written for Duran Duran, Def
Leppard, Robert Plant, Jordin Sparks,
Morrissey and many others. Learn more
at katykrassner.com.
RECORDING April 2015
47
http://www.clearsonic.com
http://www.katykrassner.com
Recording - April 2015
Table of Contents for the Digital Edition of Recording - April 2015
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