Recording - March 2017 - 29

An interview with PETER CHAIKIN and MARK GANDER
been listening to the early M2 protoypes,
and said, "We're hearing everything, but
what is it bringing to the table that's new?".
When he came back and heard the new
waveguide, his reaction was very different.
His reactions to his own recordings, and his
comments, convinced us we had something
special.
What that allowed us to do was not only
deliver a very detailed panorama in image,
but now the speaker was going to be a
whole lot more accurate from room to room.
So that waveguide is called the Image Control Waveguide-it's patent-pending, and
it's turned out to work really well for us; it's
an extraordinary piece of engineering.
So the next logical step was to apply
that technology at the entry-level price
points: $300 and $500 a pair. We knew
that if we could hit those price points, but
deliver the kind of neutral response that
the M2 had, the imaging and detail, then
we'd really have something amazing. And

so we scaled that Image Control Waveguide down into the 3 Series, we designed
a very special crossover to make it work,
and the result was very similar to what we
were hearing in the M2. And when you
switch from the M2, which is a $10,000
speaker, down to a 3 Series 5" speaker,
which is $150, you hear the same mix.
You hear detail, you hear a sense of neutrality and it's not a big transition.
When we set the demo up right, people
are very impressed by it. In fact, many people say we're not charging enough for the
3 Series! But our goal has always been to
look at the problems, look at the needs, and
try to deliver something that benefits the art.
Now we have a system in the market
called the 7 Series, which leverages that
technology but uses a smaller version of
the drivers from the M2. It's our new highend line; the passive versions are available
now, and we're about to launch the powered versions. [Editor's note: The powered

7 Series monitors did in fact make
their debut at the 2017 Winter
NAMM Show, as this interview was being edited.]

And we'll be looking forward to
reviewing those! I'd like to thank you
both very much for your time... is
there anything else you'd like to add
before we wrap up?

PC: I guess I'd like to say... People look
at, or may say, the phrase "seventy years
old." There are a lot of young companies
that are very good at what they're doing.
But if you look at JBL's history, you can see a
steady progression of innovation, iteration,
and dedication to improving the art. What
we're bringing to the market now in the
new technologies... it's extraordinary, but
it's based on everything that came before
it. "Seventy years old" doesn't mean "out of
the loop"-it means that we're building on
seventy years of experience!


http://www.mil-media.com

Table of Contents for the Digital Edition of Recording - March 2017

Contents
Recording - March 2017 - Intro
Recording - March 2017 - Cover1
Recording - March 2017 - Cover2
Recording - March 2017 - 1
Recording - March 2017 - 2
Recording - March 2017 - 3
Recording - March 2017 - 4
Recording - March 2017 - 5
Recording - March 2017 - Contents
Recording - March 2017 - 7
Recording - March 2017 - 8
Recording - March 2017 - 9
Recording - March 2017 - 10
Recording - March 2017 - 11
Recording - March 2017 - 12
Recording - March 2017 - 13
Recording - March 2017 - 14
Recording - March 2017 - 15
Recording - March 2017 - 16
Recording - March 2017 - 17
Recording - March 2017 - 18
Recording - March 2017 - 19
Recording - March 2017 - 20
Recording - March 2017 - 21
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Recording - March 2017 - 24
Recording - March 2017 - 25
Recording - March 2017 - 26
Recording - March 2017 - 27
Recording - March 2017 - 28
Recording - March 2017 - 29
Recording - March 2017 - 30
Recording - March 2017 - 31
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Recording - March 2017 - 33
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Recording - March 2017 - Cover3
Recording - March 2017 - Cover4
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