Recording - July 2018 - 65

mouth, "Oh, I want to book her..."

Continued from page 62
bars and the places where I know a lot of people
have to start and put together tours and those
sorts of things, is a different thing altogether. So
... I don't know that I've answered that question
at all. Was that helpful? Just hustle and work
hard!
I think people that hustle would make a lot of mistakes while they are hustling. Bobby and I talk
about this sort of stuff endlessly - things like
choosing the right font and making sure your
headline is succinct and large enough. Don't try to
be all things for all people. Dear God, please don't
use one of those wacky fruit-loopy fonts that people have to struggle to read because it looks
"artistic."
Mark: Be lucky. Just go be lucky, because it's the
right place/right time so often. You just have to
find the opportunities, create the opportunities,
but so much of it is luck.

You've gotta look at it from the angle of the venue.
Their objective is to sell food and booze. You are
the talent that brings the buyers of their food and
booze through the front door.
Sydney: You know, you have to find interesting

"You just have to find the opportunities, create the opportunities, but so
much of it is luck."
-Mark Steiner
ways to do that too. I was just telling these guys
earlier that I have a band, we've got that Karma
thing where we offer to give away a free drink to
the first people to come in. That helped to build
that band's following. And if anybody plays in

Hollywood, you know how hard it is to build a
following in Hollywood. And so "pay to play"
for this band is not a big deal. They are making
money at those venues that they are playing,
and now those promoters are not charging
them. They asking them, "Will you play this
gig?" They not saying you gotta sell 20 tickets,
they know that we're gonna sell 20
tickets.
Absolutely. Well, with that I've got to wrap this up,
because we've got the last panel of the entire Road
Rally coming up next. Thank you, guys, so much.
Great information from some really experienced
people who have been in the trenches. Bobby
Borg, Gilli Moon, Aventurina King, Sydney Alston,
and Mark Steiner, ladies and gentlemen!
[applause]

It's a very unique thing we have; it's a very niche
thing. There's one other company that does
what we do how we do it at Gig Salad. When I
started to think about this and was conceptualizing it, I wasn't aware of those other guys. And
that had already started in '97, we launched in
'07. So it was a unique idea to me, it wasn't
brand new, but we took something and we
believe we made it better. So there's that aspect
to it, it's being unique, but so much of our success has been based on luck, having a good idea,
and our willingness to hustle!
A lottery win is luck; starting a company is rarely
lucky. You may have lucked into a great idea. I hear
people say that all the time: "It was just luck," or
"So and so got signed; they were just lucky." No,
they probably did what Gilli did, you know, working all those... An overnight success, you know?
Gilli: Yeah, right. I've played every venue you
could possibly imagine ... and then some. I think
about performing live, there was the marketing
aspect of it. And that has changed too, because
there weren't those social networks back then.
But you've got to be really talented. While you
might be talented, you may not be talented for
that particular venue or that particular town. So a
lot of it is about being really talented and being
able to showcase that-whether on your
YouTube channel with great live stuff on the
panel, or whether you are on YouTube now playing for the camera and it's really great. And if
you're going to be playing with a band and that
band is really good, and if you're are sending
out music and that that music is gonna be
exactly what they want to hear, then, when you
do those shows, you're fantastic, and you can
put on a show and really perform and do it over
and over again. And then there's the word-of65


http://www.11dmedia.com http://www.esi-audio.com

Table of Contents for the Digital Edition of Recording - July 2018

Contents
Recording - July 2018 - Intro
Recording - July 2018 - Cover1
Recording - July 2018 - Cover2
Recording - July 2018 - 1
Recording - July 2018 - 2
Recording - July 2018 - 3
Recording - July 2018 - 4
Recording - July 2018 - 5
Recording - July 2018 - Contents
Recording - July 2018 - 7
Recording - July 2018 - 8
Recording - July 2018 - 9
Recording - July 2018 - 10
Recording - July 2018 - 11
Recording - July 2018 - 12
Recording - July 2018 - 13
Recording - July 2018 - 14
Recording - July 2018 - 15
Recording - July 2018 - 16
Recording - July 2018 - 17
Recording - July 2018 - 18
Recording - July 2018 - 19
Recording - July 2018 - 20
Recording - July 2018 - 21
Recording - July 2018 - 22
Recording - July 2018 - 23
Recording - July 2018 - 24
Recording - July 2018 - 25
Recording - July 2018 - 26
Recording - July 2018 - 27
Recording - July 2018 - 28
Recording - July 2018 - 29
Recording - July 2018 - 30
Recording - July 2018 - 31
Recording - July 2018 - 32
Recording - July 2018 - 33
Recording - July 2018 - 34
Recording - July 2018 - 35
Recording - July 2018 - 36
Recording - July 2018 - 37
Recording - July 2018 - 38
Recording - July 2018 - 39
Recording - July 2018 - 40
Recording - July 2018 - 41
Recording - July 2018 - 42
Recording - July 2018 - 43
Recording - July 2018 - 44
Recording - July 2018 - 45
Recording - July 2018 - 46
Recording - July 2018 - 47
Recording - July 2018 - 48
Recording - July 2018 - 49
Recording - July 2018 - 50
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Recording - July 2018 - 52
Recording - July 2018 - 53
Recording - July 2018 - 54
Recording - July 2018 - 55
Recording - July 2018 - 56
Recording - July 2018 - 57
Recording - July 2018 - 58
Recording - July 2018 - 59
Recording - July 2018 - 60
Recording - July 2018 - 61
Recording - July 2018 - 62
Recording - July 2018 - 63
Recording - July 2018 - 64
Recording - July 2018 - 65
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Recording - July 2018 - 67
Recording - July 2018 - 68
Recording - July 2018 - 69
Recording - July 2018 - 70
Recording - July 2018 - 71
Recording - July 2018 - 72
Recording - July 2018 - Cover3
Recording - July 2018 - Cover4
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https://www.nxtbook.com/musicmaker/musicmaker/recording_201810
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https://www.nxtbook.com/nxtbooks/musicmaker/recording_201805
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201804
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https://www.nxtbook.com/nxtbooks/musicmaker/recording_201802
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201801
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201712
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201711
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201710
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201709
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201708
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201707
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201706
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201705
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201704
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201703
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201702
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201701
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201612
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201611
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201610
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201609
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201608
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https://www.nxtbook.com/nxtbooks/musicmaker/recording_201512
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201511
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https://www.nxtbook.com/nxtbooks/musicmaker/recording_201509
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