Units - July 2011 - (Page 12)
Facts and Figures
IN CASE YOU MISSED IT
FOLLOWING ARE STATS, stories and comments found in national media that NAA members may find interesting, valuable or insightful. news specific to sports, business, entertainment and anything under the sun. Not having to pay for it, consumers jumped all over the Internet—from website to website—to “read the latest.” Now, Tager says, we’ve come full circle. More Homes Rented USA Today reported that, based on U.S. Facebook is what AOL used to be. Everyone Census Bureau data, 34.9 percent of occu- seemingly has a Facebook account. Everypied homes were rented in 2010 compared one is logged in—practically 24-7. When with 33.8 percent in 2000. Among the sta- Osama bin Laden was killed, Facebook delivered that message to millions. One tistical highlights USA Today noted on other key difference, Tager says, is that May 31 were that 25 cities—including Baltimore, Minneapolis, Salt Lake City and AOL was all about AOL—what it was and what it does for you. Facebook is all about Sacramento, Calif.—swung from having the user. Its customized pages differ based more than half homeowners in 2000 to majorities of renters in 2010. Reading, Pa., on what the individual consumer wants had renters in 57.6 percent of its occupied and needs. Nonetheless, Facebook is what AOL was: homes, up from 49 percent in 2000. a “walled garden” that offers everything to How Facebook its users. Even better, it’s free! And everyone is trying to grow there. You just have Is Like Dial-Up AOL Funny how Facebook is becoming more to find out how. and more like the old, dial-up connection version of America Online (AOL) from the Mining ‘Away’ Messages 1990s. This was the sentiment from Howard Out-of-office e-mails can lead to new Tager of Tigerlead.com, a digital real estate leads. One sales executive recently commentmarketing company, who spoke during the ed in The Wall Street Journal that he finds AIM Conference in May. “out-of-office” e-mails to be a potential gold You remember (unless you are way too mine for new leads. He said instead of simply young): It seemed like everyone had an deleting the hundreds of these that he account. Everything you needed was right receives each month, he reads them and in there: e-mail, stock quotes, news, sports some cases may learn that the person has scores. Millions of consumers were happy left the company. Their auto-responses indito pay $20 per month or more for this ser- cate how to get in touch with the new convice. Perfect! tact person, who often is that person’s Eventually, unique and separate websupervisor or the key decision maker—the sites were built that enabled “free” e-mail. person he was hoping to find anyway. If Niche sites were created with breaking nothing else, he commented, it’s the chance to start a new business relationship with that company.
Washington Examiner. Effective rents in Q1, or what residents actually paid, rose in 75 of the 82 markets tracked by data provider Reis Inc., which said the average rent was $991 per month, up 2.5 percent from a year earlier.
Texas has posted stunning job-growth numbers. Some 37 percent of all net new American jobs since the recovery began were created in Texas. Using Bureau of Labor Statistics data, Dallas Fed economists reviewed state-by-state employment changes since June 2009, when the recession ended. Texas added 265,300 net jobs, out of the 722,200 nationwide, and by far outpaced every other state. New York was second with 98,200 and Pennsylvania added 93,000, reports The Wall Street Journal.
July marks the 763rd month since January 1948, when the Bureau of Labor Statistics began calculating the unemployment rate. And July is the 69th month since 1948 with the rate at 8 percent or higher—the 30th such month in just the past two-anda-half years. This means that about 44 percent of the most severe unemployment in the past 63 years has occurred in the past two and a half years.
Check Your Watch
You’ll wait 138 seconds on average for an elevator in a typical 16-floor building with a conventional system.
Looking to Hire?
According to a column by career counselor Adam Friedman in The Wall Street Journal, today’s class of graduates can be challenging. He wrote that a recruiter for a Fortune 500 company recently told him, “Today’s crop of graduates is as bright and easily as accomplished as their predecessors. What’s different is their attitude about finding a job. They have a sense of entitlement that suggests that we need to impress them, not the other way around.”
w w w. n a a h q . o r g
Did You Know?
MORE THAN 70 PERCENT of the customer contacts you have today will be gone or no longer in the same position within the next 10 years. Source: CEL & Associates, Inc. 12 UNITS
J u l y 2 0 11
Rent Rates Rising
U.S. apartment rents climbed 5 percent in the 12 months through April, according to apartment research company Axiometrics Inc., as reported in the
Table of Contents for the Digital Edition of Units - July 2011
Units - July 2011
Common Area Ideas
Attendees Leave Las Vegas Educated and Energized
If You Market, They Will Come
From Data to Profit
Security Without the Deposit
Rent Past Due!
Units - July 2011