Job Choices - February 2013 - Diversity Edition - (Page 26)
10 Tips for Using Social Media in Your Job Search
by Lindsey Pollak
AND MANY USE SOCIAL NETWORKS TO SCREEN JOB CANDIDATES.
DEVELOP A PROFESSIONAL PRESENCE.
What do people find when they Google you? If the results aren’t professional, change your info to create a professional persona. Set up a profile on LinkedIn, and add professional details to your Google, Facebook, and Twitter profiles.
BE A JOINER.
Form valuable relationships by joining online communities with which you already have an affiliation. This might include your university’s LinkedIn group, the Facebook fan page of a nonprofit you support, or an industry association listserv. Once you’re a member, you can comment on discussions and find exclusive job listings.
FILL YOUR PROFILES WITH KEYWORDS.
All of your social media profiles should include keywords that a recruiter or hiring manager might type into a search engine to find a person like you.
Twitter is an amazing tool to research and connect with recruiters and potential employers. Plus, many organizations tweet out their job postings—don’t miss this source of opportunities!
USE LINKEDIN TO FIND YOUR PATH.
Not yet sure what career is right for you? Take a browse through LinkedIn. It offers a huge database of other people’s career paths.
When you’re looking for a job, your online network can and should include friends and family. Classmates, professors, neighbors, and other close contacts are the best people to provide you with “warm” referrals to the contacts in their networks.
Consider staking your own ground in the social media world. You can blog about your career interests, campus life, activities, or anything else. Blogging (as long as you keep it clean) can demonstrate your knowledge and passion to a potential employer. You might just catch the eye of a reader who is hiring.
Job Choices: Diversity Edition | National Association of Colleges and Employers
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