Job Choices 2012 - Diversity Edition - (Page 20)
For Using Social Media in your Job Search
by Lindsey Pollak
ccording to a recent survey, nearly 92 percent of college seniors have a social networking proﬁle, but less than one-third have used social networks in their job searches. If you are looking for a job and not using social media to help you, you may be overlooking another avenue to employment: Many employers have a social media presence, and many use social networks to screen job candidates. To make sure you use sites like LinkedIn, Facebook, and Twitter in the most effective way possible, follow these 10 tips.
Be a joiner. Another way to form valuable relationships is to join online communities with which you already have an afﬁliation. This might include your university’s LinkedIn group, the Facebook fan page of a nonproﬁt you support, or an industry association listserv. Once you’re a member of a group, you can comment on discussions, meet people who share common interests, and ﬁnd exclusive job listings. Tweet. Twitter is an amazing tool to research and connect with recruiters, industry experts, and potential employers. Even if you set up a Twitter proﬁle to “listen” more than you tweet, you’ll get enormous value out of the information you’ll discover. Plus, many organizations are now tweeting out their job postings—don’t miss this new source of opportunities! Blog. Consider staking your own ground in the social media world. You can blog in writing or video about your career interests, campus life, travel, sports, activities, or anything else. Blogging (as long as you keep it clean) can demonstrate your knowledge and passion to a potential employer. If you’re not interested in your own blog, comment on the posts of industry bloggers you admire. You might just catch the eye of a reader who is hiring. Share. One of the best ways to maintain a strong professional network is to support other people by sharing helpful information like articles, blog posts, and YouTube videos. A small, helpful gesture like forwarding a link is a great form of networking (and the recipient will likely help you in return). Keep people up to date. Status updates are another smart form of networking. Update your LinkedIn, Facebook, and Twitter status with information about events you’re attending, books you’re reading, or other career news. To remind people that you’re job hunting, post updates such as, “I had a great second interview this morning—cross your ﬁngers for me!” Use social media to ace interviews. Before a job interview, study the LinkedIn profiles, Twitter feeds, and blogs of the people you’ll be meeting. The more preparation you do, the more conﬁdent you’ll feel—and the more likely you’ll be to make a great impression and land the job!
Develop a professional presence. What do people ﬁnd when they Google you? If the results aren’t professional, take down those party pics and create a professional persona. Set up a proﬁle on LinkedIn, which is a 100 percent professional network, and add professional details to your Google, Facebook, and Twitter proﬁles. Fill your profiles with keywords. All of your social media profiles should include key words and phrases that a recruiter or hiring manager might type into a search engine to find a person like you. The best place to find relevant words is in the job listings that appeal to you and the social media profiles of people who have the positions you want. Use LinkedIn to ﬁnd your path. Not yet sure what career is right for you? Take a browse through LinkedIn. Comprised of more than 65 million professionals, LinkedIn offers a huge data base of other people’s career paths from which you can gather ideas about companies, job titles, or professions that might be a good ﬁt for you. Get personal. When you’re looking for a job, your online network can and should include friends and family. Parents, classmates, professors, neighbors, and other close contacts are the best people to provide you with “warm” referrals to the contacts in their networks. The bigger and more authentically your network grows, the more access to opportunities you’ll have.
Lindsey Pollak is the author of Getting from College to Career: 90 Things to Do Before You Join the Real World (HarperCollins) and Global Campus Spokesperson for LinkedIn. She blogs at www. lindseypollak.com/blog.
Finally, as important as social media is, remember to step away from the computer once in a while. Online methods should supplement, not replace, in-person job-searching techniques.
Job Choices: Diversity Edition 2012
Table of Contents for the Digital Edition of Job Choices 2012 - Diversity Edition
Job Choices 2012
Opportunities by Employer/Website Index
Playing Fair: Your Rights and Responsibilities As a Job Seeker
Getting the Most Out of Your Job Search
From classroom to question mark
Reality check: Salaries for new graduates
4 Steps to Career Fair Success
Network for Your Job Search
10 Tips for Using Social Media in Your Job Search
From Student to Professional
The Art of Writing Job-Search Letters
Leader of the Pack
The Interview: Connecting Your Qualifi cations To the Employer’s Needs
Dressing for the interview
The behavior-based interview
Questions to ask in the interview
Tips for becoming a video interview star
USAJOBS: Work for America
The Critical First Year on the Job
Adapting to Corporate Culture
Selecting and Cultivating a Mentor
Applying Your Two-Year Degree to a Four-Year Program
Going on to Grad School
Job Choices 2012 - Diversity Edition