Job Choices 2012 - Business - (Page 19)
Media in Your Job Search
by Lindsey Pollak
ccording to a recent survey, nearly 92 percent of college seniors have a social networking proﬁle, but less than onethird have used social networks in their job searches. If you are looking for a job and not using social media to help you, you may be overlooking another avenue to employment: Many employers have a social media presence, and many use social networks to screen job candidates To make sure you use sites like LinkedIn, Facebook, Twitter, and YouTube in the most effective way possible, follow these 10 tips. professional presence. What do people ﬁnd 1. Develop aGoogle you? If the results aren’t professional, take when they down those party pics and create a professional persona. Set up a proﬁle on LinkedIn, which is a 100 percent professional network, and add professional details to your Google, Facebook, and Twitter proﬁles. profiles with of media 2. Fill your should includekeywords. Allandyour social that a profiles key words phrases recruiter or hiring manager might type into a search engine to find a person like you. The best place to find relevant words is in the job listings that appeal to you and the social media profiles of people who have the positions you want.
10 TIPS for Using Social
a relationships is 5. Bejoinjoiner. Another way to form valuablealready have an to online communities with which you afﬁliation. This might include your university’s LinkedIn group, the Facebook fan page of a nonproﬁt you support, or an industry association listserv. Once you’re a member of a group, you can comment on discussions, meet people who share common interests, and ﬁnd exclusive job listings. an amazing tool to 6. Tweet. Twitter isindustry experts, andresearch and connect with recruiters, potential employers. Even if you set up a Twitter proﬁle to “listen” more than you tweet, you’ll get enormous value out of the information you’ll discover. Plus, many organizations are now tweeting out their job postings—don’t miss this new source of opportunities! the media 7. Blog. Consider stakinginyour ownorground inabout social career world. You can blog writing video your interests, campus life, travel, sports, activities, or anything else. Blogging (as long as you keep it clean) can demonstrate your knowledge and passion to a potential employer. If you’re not interested in your own blog, comment on the posts of industry bloggers you admire. You might just catch the eye of a reader who is hiring. One of the to strong 8. Share.network is tobest waysothermaintainbya sharing professional support people helpful information like articles, blog posts, and YouTube videos. A small, helpful gesture like forwarding a link is a great form of networking (and the recipient will likely help you in return). people up to another 9. Keep of networking.date. Status updates areFacebook,smart form Update your LinkedIn, and Twitter status with information about events you’re attending, books you’re reading, or other career news. To remind people that you’re job hunting, post updates such as, “I had a great second interview this morning—cross your ﬁngers for me!” media ace interviews. Before a job 10. Use socialstudy thetoLinkedIn profiles, Twitter feeds, interview, and blogs of the people and organizations you’ll be meeting. The more preparation you do, the more conﬁdent you’ll feel—and the more likely you’ll be to make a great impression and land the job! Finally, as important as social media is, remember to step away from the computer once in a while. Online methods should supplement, not replace, in-person job-searching techniques.
Use LinkedIn to ﬁnd your path. Not yet sure what career is right for you? Take a browse through LinkedIn. Comprised of more than 65 million professionals, LinkedIn offers a huge data base of other people’s career paths from which you can gather ideas about companies, job titles, or professions that might be a good ﬁt for you.
When you’re looking for job, your 4. Get personal.and should include friendsa and family.online network can Parents, classmates, professors, neighbors, and other close contacts are the best people to provide you with “warm” referrals to the contacts in their networks. The bigger and more authentically your network grows, the more access to opportunities you’ll have.
Lindsey Pollak is the author of Getting from College to Career: 90 Things to Do Before You Join the Real World (HarperCollins) and Global Campus Spokesperson for LinkedIn. She blogs at www. lindseypollak.com/blog.
National Association of Colleges and Employers
Table of Contents for the Digital Edition of Job Choices 2012 - Business
Job Choices 2012 - Business
Opportunities by Employers/Website Index
Playing Fair: Your Rights and Responsibilities As a Job Seeker
Starting a Successful Job Search
Strategies for Succeeding in a Competitive Job Market
The Networking Challenge
Making Career Fairs Work for You
10 Tips for Using Social Media in Your Job Search
USAJOBS Work for America
From Student to Professional
The Art of Writing Job-Search Letters
Write the Right Resume for the Job You’re Seeking
A New Tool: QR Codes
Your Online Presence and Your Job Search
The Online Application
Secrets to Interview Success
Ready for a Webcam Interview?
Interviewing Tips and Types
How Good Are Your Interviewing Skills?
The Critical First Year on the Job
Applying Your Two-Year Degree to a Four-Year Program
Going on to Grad School
Job Choices 2012 - Business