NAFSA 2018 Annual Conference Program - 59

Navigating a Marketing and Sales
Approach to ESL Program Expansion

Internationalized Universities:
Anchoring the Local to the Global

(IEL)

Room 113B
Universities are recognized as anchor
institutions that bring important
benefits to local communities. This
session explores how universities
use their international initiatives to
support traditional functions of anchor
institutions, affecting economic impact,
workforce development, the innovation
economy, community development,
and quality of life.
Chair and Presenter: Cheryl Matherly,
EdD, Lehigh University
Presenters: Yatin Karpe, PhD, Rowan
University; Cameron McCoy, Lehigh
University
Maximizing International Visitor
Programs to Enhance Campus
Globalization (SI)
Room 119B
Studying abroad is not always
feasible, but global learning comes
in many forms. Panelists share
their extensive experiences hosting
international visitor programs and
discuss ways to creatively blend host
and visitor interactions to enhance
global knowledge, awareness, and
campus internationalization.
Chair and Presenter: Jennifer Mahon,
PhD, University of Nevada-Reno
Presenters: DeLacy Ganley, PhD,
Claremont Graduate University; Jesse
L. Lutabingwa, PhD, Appalachian State
University; Janelle Rasmussen, Montana
State University

Room 111AB
In today's competitive ESL market,
universities must be more resourceful and
creative in how they attract students. This
session is designed to help program
administrators utilize marketing and sales
strategies to create programs that meet a
market need and generate new revenue
streams. Participants will leave with a
greater understanding of how business
development techniques can be adapted
to educational program expansion.
Chair and Presenter: Holly Anderson,
University of Oklahoma
Presenter: Jaime Ladd, University of
Oklahoma
Promoting Intercultural Friendship:
From Theory and Research to Action

(ISSS)

Room 118C
The integration of international and
domestic students is a common goal.
Yet intercultural friendship remains a
challenge, despite surveys indicating
that international students want domestic
friends. What knowledge can be
gained about friendship from theory and
research? Obtain practical information
to help facilitate friendships and student
satisfaction at different institutions.
Chair and Presenter: Nancy Young,
Clark College
Presenter: Elisabeth Gareis, EdD, Baruch
College, CUNY
Recent Developments in French
Higher Education: Perspectives from
IDEX (Institutions of Excellence)
Universities (IEL)
Room 109A
The landscape of French higher
education has undergone profound
changes in recent years. A concerted
consolidation process has brought
the country's universities, research
agencies, and professional schools
closer together, and various excellence
initiatives are promoting global
changes in curricula and institutional

Rocky Steps for International
Students: From Academic Probation
to Success (ISSS)
Room 108AB
How do we guide international students
on academic probation toward success?
Presenters share data and innovative,
transferable strategies to improve
academic services and student outcomes,
including retention. Participants gain
advising tools, tips for addressing mental
health concerns, communications plans,
and evaluation ideas.
Chair and Presenter: Alisa Eland, PhD,
University of Minnesota
Presenters: Amy Louise Azuma, University
of California-Berkeley; Drew Smith,
University of Minnesota

WEDNESDAY, MAY 30, 2018

(IEM)

organization. Gain an understanding
of the internationalization processes
underway at French universities.
Chair and Presenter: Peter Follette,
PhD, Université Côte d'Azur
Presenters: Christopher Cripps, Paris
Sciences & Lettres University; Sylvie
Daviet, PhD, University of Aix-Marseille;
Jan Matas, Universite de Lyon

Trends and Challenges in Mexican
International Education (SI)
Room 112A
Higher education provides the
opportunity for nations to promote,
develop, and strengthen their identity
with the world. This session will provide
an analysis of the current trends and
challenges at Mexican universities, as
well as current political and educational
reforms. This session is presented by the
Mexican Association of International
Education (AMPEI).
Chair and Presenter: America Lizarraga
Gonzalez, AMPEI

NAFSA 2018 ANNUAL CONFERENCE & EXPO

59



Table of Contents for the Digital Edition of NAFSA 2018 Annual Conference Program

Table Of Contents
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