International Educator - July/August 2014 - S3

By Kim Fernandez

Alternative
Solutions
Some U.S. institutions
are looking to recruit
without using overseas
agents. Several
strategies are growing
in popularity.

DEVELOPING A WORKABLE INTERNATIONAL RECRUITMENT STRATEGY for a college or
university can be expensive and difficult. But, international study is booming-perhaps more than
ever before. According to the Institute of International Education 2013 Open Doors report, 819,644
international students studied at U.S. colleges and
universities in the 2012-13 academic year, marking
at 7 percent increase over the prior year, which is
a record high, and noting that 40 percent more international students study at U.S. campuses than a
decade ago.
The survey reported that the top reason for the increase in
U.S.-bound students was active recruitment efforts and greater
visibility of U.S. campuses abroad, which raises the question: how
are universities achieving those milestones?
Increasingly, U.S. schools are finding new ways to recruit
international students. Many institution are diversifying international enrollment strategies with a more personal touch than
in the past-and many are doing this without using agents, which
may be a popular choice among many institutions but not necessarily so among others. Whether adding the more personal
touch to recruiting means opening a permanent office abroad
(sometimes partnering with other universities), using more social
media, touring more frequently, or recruiting current international students to speak on their behalf, admissions officers say
new ideas and techniques are working, helping them attract more
of that growing number of international students who hope to
study in the United States.

INTERNATIONAL EDUCATOR J U LY + AU G U S T.14 * I N T E R N AT I O N A L E N R O L L M E N T S U P P L E M E N T

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Table of Contents for the Digital Edition of International Educator - July/August 2014

Revitalizing Education in Afghanistan: Overcoming Decades of Devastation
All Smiles
In Brief
Voices: Kakenya Ntaiya: Founder of the Kakenya Center for Excellence
Education Abroad
Forum
In Focus
International Educator - July/August 2014 - Cover1
International Educator - July/August 2014 - Cover2
International Educator - July/August 2014 - 1
International Educator - July/August 2014 - 2
International Educator - July/August 2014 - 3
International Educator - July/August 2014 - In Brief
International Educator - July/August 2014 - 5
International Educator - July/August 2014 - 6
International Educator - July/August 2014 - 7
International Educator - July/August 2014 - 8
International Educator - July/August 2014 - 9
International Educator - July/August 2014 - 10
International Educator - July/August 2014 - 11
International Educator - July/August 2014 - 12
International Educator - July/August 2014 - 13
International Educator - July/August 2014 - 14
International Educator - July/August 2014 - 15
International Educator - July/August 2014 - 16
International Educator - July/August 2014 - 17
International Educator - July/August 2014 - Voices: Kakenya Ntaiya: Founder of the Kakenya Center for Excellence
International Educator - July/August 2014 - 19
International Educator - July/August 2014 - 20
International Educator - July/August 2014 - 21
International Educator - July/August 2014 - Revitalizing Education in Afghanistan: Overcoming Decades of Devastation
International Educator - July/August 2014 - 23
International Educator - July/August 2014 - 24
International Educator - July/August 2014 - 25
International Educator - July/August 2014 - 26
International Educator - July/August 2014 - 27
International Educator - July/August 2014 - 28
International Educator - July/August 2014 - 29
International Educator - July/August 2014 - 30
International Educator - July/August 2014 - 31
International Educator - July/August 2014 - 32
International Educator - July/August 2014 - 33
International Educator - July/August 2014 - All Smiles
International Educator - July/August 2014 - 35
International Educator - July/August 2014 - 36
International Educator - July/August 2014 - 37
International Educator - July/August 2014 - 38
International Educator - July/August 2014 - 39
International Educator - July/August 2014 - 40
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International Educator - July/August 2014 - 42
International Educator - July/August 2014 - 43
International Educator - July/August 2014 - 44
International Educator - July/August 2014 - 45
International Educator - July/August 2014 - Education Abroad
International Educator - July/August 2014 - 47
International Educator - July/August 2014 - 48
International Educator - July/August 2014 - 49
International Educator - July/August 2014 - 50
International Educator - July/August 2014 - 51
International Educator - July/August 2014 - Forum
International Educator - July/August 2014 - 53
International Educator - July/August 2014 - 54
International Educator - July/August 2014 - 55
International Educator - July/August 2014 - In Focus
International Educator - July/August 2014 - Cover3
International Educator - July/August 2014 - Cover4
International Educator - July/August 2014 - SCover1
International Educator - July/August 2014 - SCover2
International Educator - July/August 2014 - S1
International Educator - July/August 2014 - S2
International Educator - July/August 2014 - S3
International Educator - July/August 2014 - S4
International Educator - July/August 2014 - S5
International Educator - July/August 2014 - S6
International Educator - July/August 2014 - S7
International Educator - July/August 2014 - S8
International Educator - July/August 2014 - S9
International Educator - July/August 2014 - S10
International Educator - July/August 2014 - S11
International Educator - July/August 2014 - S12
International Educator - July/August 2014 - SCover3
International Educator - July/August 2014 - SCover4
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