International Educator - November/December 2014 - 28

InternatIonalIzatIon
StrategIeS

"Universities and countries that succeed
are those plugged into coauthorship in
international research," Smith says. "That
made us rethink our strategy and think
that it couldn't just be about increasing
our international numbers."
28  

INTERNATIONAL EDUCATOR N O V + D E C .14

Assessing Success
Measuring the success of international
student recruitment efforts is complex,
as it is a composite of many underlying
trends of subsets of potential students.
"The battle needs to be fought
market by market," says Dandridge.
"Students from different countries
have different expectations. There is
a strong historical
Steve Smith
focus in India on
seeking to study
science and engineering abroad,
whereas there is a broader range of subjects studied by
the Chinese students, such as administration and management. So you need different strategies that need to
be quite sophisticated, and how communications target
them is different because they have different types of
communication media."
Some in UK higher education say they have moved on
from seeking to generally increase international student
numbers to attracting the right international students.
"Our problem is getting the highest quality international students-that is the Exeter problem," says
University of Exeter Vice-Chancellor and Chief Executive
Steve Smith. "We made the decision in 2006 to expand our
international students, first to students in the EU and then
externally. We now have 4,002 non-EU students and 1,600
EU non-UK students, so we have dramatically expanded.
The problem is too many international students only
wanted the international business school. We decided to
limit the number we choose."
Smith says increasingly for UK higher education institutions in the UK's elite Russell Group, international
student recruitment is tied to the goals of the institutions
to improve academic prestige and performance. "Universities and countries that succeed are those plugged into
coauthorship in international research," Smith says. "That
made us rethink our strategy and think that it couldn't
just be about increasing our international numbers-that
wouldn't get us in the top 100 in the world. So we have
formed key linkages in the world. When I came here in
2006, we had 186 memoranda of understanding with other universities. Now there are 14, including three in the
United States and four in China, because we are concentrating on quality and collaborating with top institutions
and those with similar aims."
That is not a universal sentiment, he says. "The majority of higher education institutions see international
students as a way of gaining income," Smith says.

UNIVERSITY OF EXETER

lion people. At that point, India will
produce the world's largest university
entrance-aged cohort. Links between
India and the UK are deep and strong.
The India diaspora, numbering some 2
million, is the largest in the UK.
"China is also a country of huge
strategic importance to the UK across
a broad range of areas of mutual interest and education plays a key role
in developing that wider relationship
with important economic, educational and diplomatic benefits. There are
currently more than 135,000 Chinese students (including
Mainland China, Hong Kong and Macao) studying in the
UK and Chinese students form the largest group of international students in the UK.
"Our flagship activity in China includes Smart Talk,
which aims to bring some of the best of British talent to
China to give inspirational talks to young people and students and raise their awareness of innovation in the UK.
In addition, our Education UK Exhibitions, Pre-departure
Briefings and a dedicated Chinese language Education UK
China website with more than 4 million unique visitors
annually, along with a series of other activities, have become the most renowned and comprehensive resource
for Chinese students at different stages on their way to
study in the UK."



Table of Contents for the Digital Edition of International Educator - November/December 2014

International Educator - November/December 2014 - Cover1
International Educator - November/December 2014 - Cover2
International Educator - November/December 2014 - 1
International Educator - November/December 2014 - 2
International Educator - November/December 2014 - 3
International Educator - November/December 2014 - 4
International Educator - November/December 2014 - 5
International Educator - November/December 2014 - 6
International Educator - November/December 2014 - 7
International Educator - November/December 2014 - 8
International Educator - November/December 2014 - 9
International Educator - November/December 2014 - 10
International Educator - November/December 2014 - 11
International Educator - November/December 2014 - 12
International Educator - November/December 2014 - 13
International Educator - November/December 2014 - 14
International Educator - November/December 2014 - 15
International Educator - November/December 2014 - 16
International Educator - November/December 2014 - 17
International Educator - November/December 2014 - 18
International Educator - November/December 2014 - 19
International Educator - November/December 2014 - 20
International Educator - November/December 2014 - 21
International Educator - November/December 2014 - 22
International Educator - November/December 2014 - 23
International Educator - November/December 2014 - 24
International Educator - November/December 2014 - 25
International Educator - November/December 2014 - 26
International Educator - November/December 2014 - 27
International Educator - November/December 2014 - 28
International Educator - November/December 2014 - 29
International Educator - November/December 2014 - 30
International Educator - November/December 2014 - 31
International Educator - November/December 2014 - 32
International Educator - November/December 2014 - 33
International Educator - November/December 2014 - 34
International Educator - November/December 2014 - 35
International Educator - November/December 2014 - 36
International Educator - November/December 2014 - 37
International Educator - November/December 2014 - 38
International Educator - November/December 2014 - 39
International Educator - November/December 2014 - 40
International Educator - November/December 2014 - 41
International Educator - November/December 2014 - 42
International Educator - November/December 2014 - 43
International Educator - November/December 2014 - 44
International Educator - November/December 2014 - 45
International Educator - November/December 2014 - 46
International Educator - November/December 2014 - 47
International Educator - November/December 2014 - 48
International Educator - November/December 2014 - 49
International Educator - November/December 2014 - 50
International Educator - November/December 2014 - 51
International Educator - November/December 2014 - 52
International Educator - November/December 2014 - 53
International Educator - November/December 2014 - 54
International Educator - November/December 2014 - 55
International Educator - November/December 2014 - 56
International Educator - November/December 2014 - Cover3
International Educator - November/December 2014 - Cover4
International Educator - November/December 2014 - SCover1
International Educator - November/December 2014 - SCover2
International Educator - November/December 2014 - S1
International Educator - November/December 2014 - S2
International Educator - November/December 2014 - S3
International Educator - November/December 2014 - S4
International Educator - November/December 2014 - S5
International Educator - November/December 2014 - S6
International Educator - November/December 2014 - S7
International Educator - November/December 2014 - S8
International Educator - November/December 2014 - S9
International Educator - November/December 2014 - S10
International Educator - November/December 2014 - S11
International Educator - November/December 2014 - S12
International Educator - November/December 2014 - SCover3
International Educator - November/December 2014 - SCover4
http://www.nxtbook.com/nxtbooks/nafsa/ie_20190910
http://www.nxtbook.com/nxtbooks/nafsa/ie_20190708
http://www.nxtbook.com/nxtbooks/nafsa/ie_20190506
http://www.nxtbook.com/nxtbooks/nafsa/ie_20190304
http://www.nxtbook.com/nxtbooks/nafsa/ie_20190102
http://www.nxtbook.com/nxtbooks/nafsa/ie_20181112
http://www.nxtbook.com/nxtbooks/nafsa/ie_20180708gfclone
http://www.nxtbook.com/nxtbooks/nafsa/ie_20180910
http://www.nxtbook.com/nxtbooks/nafsa/ie_20180708
http://www.nxtbook.com/nxtbooks/nafsa/ie_20180506
http://www.nxtbook.com/nxtbooks/nafsa/ie_20180304
http://www.nxtbook.com/nxtbooks/nafsa/ie_20180102_supp
http://www.nxtbook.com/nxtbooks/nafsa/ie_20180102
http://www.nxtbook.com/nxtbooks/nafsa/ie_20171112_supp
http://www.nxtbook.com/nxtbooks/nafsa/ie_20171112
http://www.nxtbook.com/nxtbooks/nafsa/ie_2070910_supp
http://www.nxtbook.com/nxtbooks/nafsa/ie_20170910
http://www.nxtbook.com/nxtbooks/nafsa/ie_20170708
http://www.nxtbook.com/nxtbooks/nafsa/ie_20170506
http://www.nxtbook.com/nxtbooks/nafsa/ie_20170304
http://www.nxtbook.com/nxtbooks/nafsa/ie_20170102
http://www.nxtbook.com/nxtbooks/nafsa/ie_20161112
http://www.nxtbook.com/nxtbooks/nafsa/ie_20160910
http://www.nxtbook.com/nxtbooks/nafsa/ie_20160708
http://www.nxtbook.com/nxtbooks/nafsa/ie_20160506
http://www.nxtbook.com/nxtbooks/nafsa/ie_20160304_fr
http://www.nxtbook.com/nxtbooks/nafsa/ie_20160304
http://www.nxtbook.com/nxtbooks/nafsa/ie_20160102
http://www.nxtbook.com/nxtbooks/nafsa/ie_20151112
http://www.nxtbook.com/nxtbooks/nafsa/ie_20150910
http://www.nxtbook.com/nxtbooks/nafsa/ie_20150708
http://www.nxtbook.com/nxtbooks/nafsa/ie_20150506
http://www.nxtbook.com/nxtbooks/nafsa/ie_20150304
http://www.nxtbook.com/nxtbooks/nafsa/ie_20150102
http://www.nxtbook.com/nxtbooks/nafsa/ie_20141112
http://www.nxtbook.com/nxtbooks/nafsa/ie_20140910
http://www.nxtbook.com/nxtbooks/nafsa/ie_20140708
http://www.nxtbook.com/nxtbooks/nafsa/ie_20140506
http://www.nxtbook.com/nxtbooks/nafsa/ie_20140304
http://www.nxtbook.com/nxtbooks/nafsa/ie_20140102
http://www.nxtbook.com/nxtbooks/nafsa/ie_20131112
http://www.nxtbook.com/nxtbooks/nafsa/ie_20130910
http://www.nxtbook.com/nxtbooks/nafsa/ie_20130708
http://www.nxtbook.com/nxtbooks/nafsa/ie_20130506
http://www.nxtbook.com/nxtbooks/nafsa/ie_20130304
http://www.nxtbook.com/nxtbooks/nafsa/ie_20130102
http://www.nxtbook.com/nxtbooks/nafsa/ie_20121112
http://www.nxtbook.com/nxtbooks/nafsa/ie_20120910
http://www.nxtbook.com/nxtbooks/nafsa/ie_20120708
http://www.nxtbook.com/nxtbooks/nafsa/ie_20120506
http://www.nxtbook.com/nxtbooks/nafsa/ie_20120304
http://www.nxtbook.com/nxtbooks/nafsa/ie_20120102
http://www.nxtbook.com/nxtbooks/nafsa/ie_20111112
http://www.nxtbook.com/nxtbooks/nafsa/ie_20110910
http://www.nxtbook.com/nxtbooks/nafsa/ie_20110708
http://www.nxtbook.com/nxtbooks/nafsa/ie_20110506
http://www.nxtbook.com/nxtbooks/nafsa/ie_20110304
http://www.nxtbook.com/nxtbooks/nafsa/ie_20110102
http://www.nxtbookMEDIA.com