International Educator - May/June 2015 - 48

BY DAVID TOBENKIN

SPURRED BY A HISTORIC NEW INTERNATIONAL STUDENT RECRUITMENT STRATEGY

ASSOCIATION OF UNIVERSITIES AND COLLEGES OF CANADA

and an array of longstanding enticements, Canadian international student recruitment
continues to grow despite a competitive international recruitment landscape and no
Canadian central government body setting nationwide education policy.
Education policy in Canada falls under the jurisdiction
of the ten provincial and three territorial governments,
rather than the national government. Yet, for a mediumsized, decentralized country, it has nevertheless done well
in recruiting international students.
The number of international higher education students
studying in Canada rose nearly 150 percent from 96,022 in
2001 to 237,635 in 2013, which was up 10.1 percent from
215,753 in 2012, according to Citizenship and Immigration Canada (CIC) data.
"Canada's star is rising in the world of international student mobility," says Jennifer Humphries, vice president of
membership, public policy, and communications at the Canadian Bureau for International Education (CBIE), Canada's
organization for international education with 150 institutional members (including colleges, institutes, universities,
and school districts) and a member of the Network of International Education Associations. "The reasons are many,
but students surveyed by CBIE in 2014 placed Canada's
quality education and safe, welcoming environment at the
top of the list of reasons for wanting to study here."
Among the factors driving Canada's strong international recruitment numbers are the following, says Karen
McKellin, executive director of the International Student
Initiative at the University of British Columbia (UBC):
n  Individual universities and colleges and their organizations are investing in recruiting more international
students and expanding their international engagement
and networks;
n  Canada's generous work policies are allowing international students to work during their degree and three
years in Canada after graduation;
n  individual initiatives by several Canadian provinces help
support international student flows to their provinces;
n  There is a growing perception that Canada's education offers high quality combined with relative affordability; and
n  The rising strength of the U.S. dollar is also supporting
flows of students to Canada as the lower Canadian dollar makes its tuition and cost of living relatively more
affordable.

A New International Education
Strategy
Many in Canadian higher education had long lamented
the lack of a national policy on international student recruitment and many greeted with pleasure the January
2014 release by the Canadian federal government of its
first comprehensive International Education Strategy
(IES) designed to maintain and enhance Canada's global
position in higher education.
"That was a milestone in international education for
Canada," Humphries says. "We've been working toward a
national strategy for 25 years and it's great to have achieved
that. The IES recognizes all parts of the country, including
provinces, territories, and the federal level. It represents a
national strategy in a country with no national education
ministry. It sets the stage for more focus on international
student recruitment to Canada, including targets, measurements, and the ability to revise as we go forward."
"Canada is unlike Australia or the United States; we
don't have a federal organization that administers education for the country," says UBC's McKellin. "Each provincial
government is responsible for education, including funding and accreditation. It is difficult for the ministers of

International
students at
Brescia University
College in
London, Ontario

Editor's Note: This article is third in an occasional series on international student recruitment strategies in select countries.
M AY + J U N E .15 INTERNATIONAL EDUCATOR

47  



Table of Contents for the Digital Edition of International Educator - May/June 2015

Pathfinders
Job Search: An American Tale
On the Rise
Frontlines
In Brief
Voices
Education Abroad
Foreign Student Affairs
International Enrollment
Forum
In Focus
International Educator - May/June 2015 - Cover1
International Educator - May/June 2015 - Cover2
International Educator - May/June 2015 - 1
International Educator - May/June 2015 - 2
International Educator - May/June 2015 - 3
International Educator - May/June 2015 - Frontlines
International Educator - May/June 2015 - 5
International Educator - May/June 2015 - 6
International Educator - May/June 2015 - 7
International Educator - May/June 2015 - 8
International Educator - May/June 2015 - 9
International Educator - May/June 2015 - 10
International Educator - May/June 2015 - 11
International Educator - May/June 2015 - In Brief
International Educator - May/June 2015 - 13
International Educator - May/June 2015 - 14
International Educator - May/June 2015 - 15
International Educator - May/June 2015 - 16
International Educator - May/June 2015 - 17
International Educator - May/June 2015 - 18
International Educator - May/June 2015 - 19
International Educator - May/June 2015 - 20
International Educator - May/June 2015 - 21
International Educator - May/June 2015 - Voices
International Educator - May/June 2015 - 23
International Educator - May/June 2015 - 24
International Educator - May/June 2015 - 25
International Educator - May/June 2015 - Pathfinders
International Educator - May/June 2015 - 27
International Educator - May/June 2015 - 28
International Educator - May/June 2015 - 29
International Educator - May/June 2015 - 30
International Educator - May/June 2015 - 31
International Educator - May/June 2015 - 32
International Educator - May/June 2015 - 33
International Educator - May/June 2015 - 34
International Educator - May/June 2015 - 35
International Educator - May/June 2015 - 36
International Educator - May/June 2015 - 37
International Educator - May/June 2015 - 38
International Educator - May/June 2015 - 39
International Educator - May/June 2015 - Job Search: An American Tale
International Educator - May/June 2015 - 41
International Educator - May/June 2015 - 42
International Educator - May/June 2015 - 43
International Educator - May/June 2015 - 44
International Educator - May/June 2015 - 45
International Educator - May/June 2015 - On the Rise
International Educator - May/June 2015 - 47
International Educator - May/June 2015 - 48
International Educator - May/June 2015 - 49
International Educator - May/June 2015 - 50
International Educator - May/June 2015 - 51
International Educator - May/June 2015 - 52
International Educator - May/June 2015 - 53
International Educator - May/June 2015 - 54
International Educator - May/June 2015 - 55
International Educator - May/June 2015 - 56
International Educator - May/June 2015 - 57
International Educator - May/June 2015 - Education Abroad
International Educator - May/June 2015 - 59
International Educator - May/June 2015 - 60
International Educator - May/June 2015 - 61
International Educator - May/June 2015 - 62
International Educator - May/June 2015 - 63
International Educator - May/June 2015 - 64
International Educator - May/June 2015 - 65
International Educator - May/June 2015 - Foreign Student Affairs
International Educator - May/June 2015 - 67
International Educator - May/June 2015 - 68
International Educator - May/June 2015 - 69
International Educator - May/June 2015 - International Enrollment
International Educator - May/June 2015 - 71
International Educator - May/June 2015 - 72
International Educator - May/June 2015 - 73
International Educator - May/June 2015 - Forum
International Educator - May/June 2015 - 75
International Educator - May/June 2015 - 76
International Educator - May/June 2015 - 77
International Educator - May/June 2015 - 78
International Educator - May/June 2015 - 79
International Educator - May/June 2015 - In Focus
International Educator - May/June 2015 - 81
International Educator - May/June 2015 - 82
International Educator - May/June 2015 - 83
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International Educator - May/June 2015 - Cover4
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