International Educator - July/August 2015 - 51

Common Types of Strategic Risk
n  FINAN CIAL

RISKS: These are risks that may impact the institution's financial well

being. These comprise a variety of scenarios, including exchange rate fluctuations
that may make an institution unaffordable for international students; the decision
of a sponsoring nation to no longer participate with an institution, leaving students
unable to pay tuition; or the inability to recruit international students.
n  MARKET

RISK relates to environmental factors that go wrong and affect an

institution's ability to recruit and retain students from a particular market. These
challenges may be caused by demographic shifts, political factors, or changing
economic situations, for example. While these factors may be beyond anyone's
control, international enrollment professionals can better manage the risks by
understanding the markets in which they operate.
n  REPUTATIONAL

RISKS can affect the way an institution is viewed in the

marketplace by prospective students and parents, current students, alumni, or the
general public. These may result from using agents, staff, or alumni who may reflect
poorly on the institution or misrepresent the institution's programs or services.
n  PROGRAM

MANAGEMENT RISKS relate to the ability of an institution

to deliver the programs and academic courses that it would want in a
particular marketplace. No institution is able to do everything, so it's
important to set priorities and consider the programs most likely to

SHUTTERSTOCK

attract students.

of things such as having a forward-thinking
strategy and one that aligns with broader institutional goals, investment levels, and risk
appetite," she says.
Risks can stem from any number of factors. Perhaps an institution is too reliant on
students from one country, such as China,
Saudi Arabia, or India. If a market shift were
to prevent students from these regions from
being able to study in the United States,
for example, institutions counting on their
enrollment could face significant financial
challenges. Another issue that may affect an
institution's ability to recruit, for example,
could be staff turnover and the time that it
takes to get new employees trained and acclimated. New technology systems on campus,
or concerns about how agents handle students' personal data, also present concerns.
There are many types of strategic risk.
Some of the most common are financial
risks, market risks, reputational risks, and
program management risks (see sidebar).
Emergency preparedness is another issue
universities should consider when evaluating overall strategic risk, says Matthew

Assessing Risk
While it may be impossible to avoid all uncertainty or prevent setbacks, it's important
to be prepared. International enrollment
professionals should integrate their strategic risk plans with the institution's overall
international strategy. Barrett believes that
an effective strategic plan for international
enrollment management should be wellresearched and unique with respect to an
institution's history, culture, and mission.
"A well-articulated international enrollment strategy will be clear about the intent of
the institution and will comprise more than a
shopping list of international initiatives," Barrett writes in her essay, "A Strategic Approach
To Risk In International Enrollment Management," from
the NAFSA e-publication,
International Enrollment
Management Strategic
Planning: An Integrated
Approach. "The strategy

Beatty, director of international
recruitment at Concordia College. As U.S. universities host an
increasing number of international students and scholars, he says,
there are concerns about global health and
pandemics such as H1N1 and Ebola.
"From my perspective, it's important that
institutions have a strategy in place before
hosting students from affected geographic
regions," Beatty says. "This includes outlined
procedures for monitoring visitors (including returning students) from affected areas.
From a campus perspective, what protocol does the institution follow if a student
applies from an affected area? From an enrollment perspective, what implications will
that cause for the community, campus, and
health services? Externally, what guidance
should be communicated to the local community and newly arrived students? Based
on my experience, institutions often wait
too long to review and evaluate these types
of emergency preparedness plans. In return,
they welcome greater institutional exposure
and unintended outcomes."
J U LY + AU G .15 INTERNATIONAL EDUCATOR

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Table of Contents for the Digital Edition of International Educator - July/August 2015

Degrees Without Borders
The Right Prescription for Internationalization
InBrief
Global Spotlight
Education Abroad
International Enrollment
View From Out Here
In Focus
International Educator - July/August 2015 - Cover1
International Educator - July/August 2015 - Cover2
International Educator - July/August 2015 - 1
International Educator - July/August 2015 - 2
International Educator - July/August 2015 - 3
International Educator - July/August 2015 - InBrief
International Educator - July/August 2015 - 5
International Educator - July/August 2015 - 6
International Educator - July/August 2015 - 7
International Educator - July/August 2015 - 8
International Educator - July/August 2015 - 9
International Educator - July/August 2015 - 10
International Educator - July/August 2015 - 11
International Educator - July/August 2015 - 12
International Educator - July/August 2015 - 13
International Educator - July/August 2015 - 14
International Educator - July/August 2015 - 15
International Educator - July/August 2015 - Global Spotlight
International Educator - July/August 2015 - 17
International Educator - July/August 2015 - 18
International Educator - July/August 2015 - 19
International Educator - July/August 2015 - Degrees Without Borders
International Educator - July/August 2015 - 21
International Educator - July/August 2015 - 22
International Educator - July/August 2015 - 23
International Educator - July/August 2015 - 24
International Educator - July/August 2015 - 25
International Educator - July/August 2015 - 26
International Educator - July/August 2015 - 27
International Educator - July/August 2015 - 28
International Educator - July/August 2015 - 29
International Educator - July/August 2015 - 30
International Educator - July/August 2015 - 31
International Educator - July/August 2015 - 32
International Educator - July/August 2015 - 33
International Educator - July/August 2015 - The Right Prescription for Internationalization
International Educator - July/August 2015 - 35
International Educator - July/August 2015 - 36
International Educator - July/August 2015 - 37
International Educator - July/August 2015 - 38
International Educator - July/August 2015 - 39
International Educator - July/August 2015 - 40
International Educator - July/August 2015 - 41
International Educator - July/August 2015 - 42
International Educator - July/August 2015 - 43
International Educator - July/August 2015 - Education Abroad
International Educator - July/August 2015 - 45
International Educator - July/August 2015 - 46
International Educator - July/August 2015 - 47
International Educator - July/August 2015 - 48
International Educator - July/August 2015 - 49
International Educator - July/August 2015 - International Enrollment
International Educator - July/August 2015 - 51
International Educator - July/August 2015 - 52
International Educator - July/August 2015 - 53
International Educator - July/August 2015 - View From Out Here
International Educator - July/August 2015 - 55
International Educator - July/August 2015 - In Focus
International Educator - July/August 2015 - Cover3
International Educator - July/August 2015 - Cover4
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