International Educator - January/February 2018 - 36

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INTERNATIONAL EDUCATION LEADERSHIP
By Susan Ladika

Getting Through: How International
Education Leaders Can Let International
Students Know They're Welcome
and in many ways challenging 2017, international students
who are considering study in the United States have plenty of reasons to feel as though the U.S.
welcome mat has been rolled up.

FOLLOWING AN UNPREDICTABLE

"The biggest concern that I'm hearing is uncertainty," says Martyn Miller, assistant vice president in
the Office of International Affairs at Temple University
in Philadelphia. Miller travels the world on recruiting
missions. Prospective students want to know, "'If I come,
will everything be fine? Will I be welcome? Do people
want me there?'" he says.
But U.S. campus leaders, from the president's office to
the senior international officer to international enrollment
managers, are working overtime to counter that perception. From person-to-person connections to specially
tailored welcome videos to greeting international students
at a distant airport, colleges and universities want students
and parents abroad to know they will be joining a campus
and community that want them to be there.

Reaching Out
Temple University in November 2016 released the first
of three videos in the #YouAreWelcomeHere campaign.
The videos use the hashtag to reinforce the message
that international students are welcome at U.S. institutions. So far, more than 300 colleges and universities
from around the United States have gotten on board the
marketing and social media campaign.
"The more voices that join our campaign, the louder
and stronger our message will be," says Jessica Sandberg,
director of international admissions at Temple, who
spearheaded the campaign.
"Students panicked over the first travel ban, regardless
of what country they are from," says Cassy Tefft de Munoz,
the director of international programs and services who
serves in the senior international officer role at Michigan
Technological University in Houghton, Michigan.
That need is also fueled as "the tragic events that
have occurred in other parts of the country challenge
our nation's values and the advantages of an American

36  

INTERNATIONAL EDUCATOR J A N.+ F E B .18

education," Tefft de Munoz says.
One way that Michigan Tech, located in the Upper
Peninsula of Michigan, works to create a welcoming environment is through its International Arrivals
Program. New international students are met at O'Hare
International Airport in Chicago by a group of current
international students and then transported to a venue
where they are served food and regaled by Chicagoarea alumni with stories of their student days. The new
students then travel by overnight bus to the university's
campus, Tefft de Munoz says.
There, they receive goody bags filled with snacks and
are connected to local resources, such as cell phone and
banking services. They also take part in field trips, ice
cream socials, and bonfires on the beach, she says. "The
entire university community comes together to ensure
that new international students are both welcomed and
integrated into our community."
Information about those welcoming experiences is
being shared by word of mouth in countries such as
India, where many of the Michigan Tech international
students come from, Tefft de Munoz says.

Safety First
Parents of prospective international students seem to be
particularly concerned about the situation in the United
States. "Safety is of course paramount," Miller says. "But
the environment on the ground is not quite what they
hear about in the papers."
Institutions such as Temple are showing the
#YouAreWelcome video when staff attend international
recruitment fairs.
Sandberg spearheaded the campaign after seeing a
video that the Study Group produced for six of its university clients in support of diversity. Temple produced its
own video-and "just begged people to steal it," she says.



Table of Contents for the Digital Edition of International Educator - January/February 2018

From the Desk of
Frontlines
In Brief
Global Spotlight: Malaysia
Quick Questions
Feature: Recruiting Farther Upstream: U.S. Institutions Are Exploring New Opportunities Among International High School Students
Feature: CASE STUDY: The Business of Global Engagement
Feature: Middle Class Rising: As the Number of Families with Discretionary Income Grows, So Do Prospects for More International Students
Education Abroad
International Student Affairs
International Enrollment
International Education Leadership
Forum
In Focus
Feature: Minimizing Risk, Maximizing Results
Advertiser Listings & Index
International Educator - January/February 2018 - BB1
International Educator - January/February 2018 - BB2
International Educator - January/February 2018 - Cover1
International Educator - January/February 2018 - Cover2
International Educator - January/February 2018 - 1
International Educator - January/February 2018 - 2
International Educator - January/February 2018 - 3
International Educator - January/February 2018 - 4
International Educator - January/February 2018 - 5
International Educator - January/February 2018 - 6
International Educator - January/February 2018 - 7
International Educator - January/February 2018 - From the Desk of
International Educator - January/February 2018 - Frontlines
International Educator - January/February 2018 - In Brief
International Educator - January/February 2018 - 11
International Educator - January/February 2018 - 12
International Educator - January/February 2018 - 13
International Educator - January/February 2018 - Global Spotlight: Malaysia
International Educator - January/February 2018 - 15
International Educator - January/February 2018 - Quick Questions
International Educator - January/February 2018 - 17
International Educator - January/February 2018 - Feature: Recruiting Farther Upstream: U.S. Institutions Are Exploring New Opportunities Among International High School Students
International Educator - January/February 2018 - 19
International Educator - January/February 2018 - 20
International Educator - January/February 2018 - 21
International Educator - January/February 2018 - Feature: CASE STUDY: The Business of Global Engagement
International Educator - January/February 2018 - 23
International Educator - January/February 2018 - 24
International Educator - January/February 2018 - 25
International Educator - January/February 2018 - Feature: Middle Class Rising: As the Number of Families with Discretionary Income Grows, So Do Prospects for More International Students
International Educator - January/February 2018 - 27
International Educator - January/February 2018 - 28
International Educator - January/February 2018 - 29
International Educator - January/February 2018 - Education Abroad
International Educator - January/February 2018 - 31
International Educator - January/February 2018 - International Student Affairs
International Educator - January/February 2018 - 33
International Educator - January/February 2018 - International Enrollment
International Educator - January/February 2018 - 35
International Educator - January/February 2018 - International Education Leadership
International Educator - January/February 2018 - 37
International Educator - January/February 2018 - Forum
International Educator - January/February 2018 - 39
International Educator - January/February 2018 - In Focus
International Educator - January/February 2018 - Cover3
International Educator - January/February 2018 - Cover4
International Educator - January/February 2018 - SCover1
International Educator - January/February 2018 - SCover2
International Educator - January/February 2018 - S3
International Educator - January/February 2018 - Feature: Minimizing Risk, Maximizing Results
International Educator - January/February 2018 - S5
International Educator - January/February 2018 - S6
International Educator - January/February 2018 - S7
International Educator - January/February 2018 - S8
International Educator - January/February 2018 - S9
International Educator - January/February 2018 - Advertiser Listings & Index
International Educator - January/February 2018 - SCover3
International Educator - January/February 2018 - SCover4
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