NAHB Best In American Living - Winter 2018 - v2 - 16
Proofs & Truths
By Kay Green
Embracing the subconscious to
meet home buyers' emotional needs
When interior merchandisers discuss design, we talk about how to achieve a
specific look. We debate the value of the latest trends and colors and which
decorating style we should emulate. Design is creative, to be sure, but it's
also based on a tremendous amount of science that focuses on how people
interact with and are affected by the spaces around them.
For builders and designers, it is not enough to look at demographics
and psychographics. What does science say about how to plan better
communities, creative innovative spaces, and design better models?
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