NAHB Best In American Living - Winter 2018 - v2 - 17
Proofs & Truths
Psychology is the science of behavior
feels good when they are in the space.
and mind, embracing all aspects of
That is the power of the subconscious.
conscious and unconscious experience,
as well as thought. It is an academic
MEETING THE GREATEST
discipline and a social science that seeks EMOTIONAL NEED
to understand individuals and groups
To understand subconscious decisions,
by establishing general principles and
we need to start by understanding how
researching specific cases.
people act, think, and feel in natural and
Because more than 70 percent of our
decisions are made subconsciously, resiWhen touring a model, your buyers
dential construction professionals have
are bringing memories, emotions,
to be involved with the psychology
habits, fears, and imagination with
of design. Why are certain trends
them. Outwardly, your buyers are
successful? Why do we choose one
responding to the warm sunshine
piece of furniture or fabric over
spilling in from the large windows,
another? Why do we insist on
the soft textures of the furniture
certain architectural details to
and pillows, the pops of color
help complete a space?
and shimmer of metallic from
When you walk into a
the interesting accent pieces,
space that has been thorand the potential of a new
oughly thought out to
connect to your buyer,
Internally, they are
you can sense the
harmony. As buyers
move from room to
behavior, density, and
room, they can feel
the peace, joy, and
is the most primal
liveliness of the
of our emotions. It
home and picture
takes us back to
their lives there.
They may not
know why, but
is part of every
they know it
17 BEST IN AMERICAN LIVING | www.bestinamericanliving.com
The family room is where you capture life's important moments in a whole new light.
of people surveyed said that they would like to have a fireplace in
their family room/living room, according to the Napoleon Hot Spots Research study.
How key home areas and attributes impact home buyers and their purchase decisions.
Research shows that Napoleon fireplaces enhance any space, which helps homeowners
create a lifetime of memories. If you'd like to learn more about the entire product line
and our proprietary research study, visit us at NapoleonFireplaces.com/Hotspots.