NAHB Best In American Living - Winter 2018 - v2 - 19
TAYLOR ARCHITECTURAL PHOTOGRAPHY
Proofs & Truths
Why do we need private space? Humans
have a fear of showing too much of
themselves. We need a space where we
don't feel so vulnerable and can recharge
without apprehension. In models, this
must be clearly conveyed. It it is not, it
may cause a subconscious apprehension.
CONNECTING THE BODY AND MIND
As the psychological and physiological
are so inextricably entwined, it stands
to reason that the design of a home
can significantly affect the emotional
well-being of its occupants. Lighting
innovation offers an excellent example
of this phenomenon.
Psychology Today defines circadian
rhythm, often referred to as the body
clock, as a cycle that "tells our bodies
when to sleep, rise, eat-regulating many
physiological processes. This internal
body clock is affected by environmental
cues, like sunlight and temperature."
Phillips has developed a lighting system,
19 BEST IN AMERICAN LIVING | www.bestinamericanliving.com
currently being used in hospitals, that
mimics the sun's natural light based on
location and the time of day to support
healthy sleep, alleviate anxiety, and lift the
mood of both patients and staff.
This LED-based lighting system called
HealWell, accompanied by Phillips Color
Kinetics, is in its third generation and is
being launched into a more residential
field. The company currently has
individual bulbs available to the public,
with the hope that the full system will be
available in the foreseeable future.
Today's homes would benefit
immensely from a built-in system that
helps to mimic the natural cycle of the
sun and reinforces a healthy circadian
rhythm. Consider the benefits that
would be possible by installing lights
that replicate natural sunlight, and a
sound system that can replicate the
sounds of nature's daily cycle: birds
chirping in the morning, cicadas buzzing
in the evening, and soft waves at night.
Imagine if the new wave of communities
being built helped to improve the physical and mental health of its residents, all
with a simple lighting addition.
Today's buyers are more knowledgeable
than ever and demand more from our
industry. We must help create the next
generation of emotionally innovative
spaces that inspire deeper connections
with our buyers. By incorporating
psychology into architecture and interior
design, we will utilize the science of
psychology to build better communities
and creative innovative spaces that will
sell more homes more quickly.
Kay Green is president and founder of Kay Green Design in Winter Park, Florida.
A nationally recognized authority on design trends, Green serves as an instructor
for the National Association of Home Builders Institute of Residential Marketing.