NAHB Best In American Living - Winter 2018 - v2 - 28
Tools & Techniques
THE 2015 NGBS
Always furnish the master bedroom
with a king-size bed and use the wall
behind the headboard to create a
dramatic focal point.
PHOTO: MARY DEWALT DESIGN GROUP
wall behind the sideboard, and the chairs.
That's where I want to put my money."
Other insider tips that DeWalt offers
are that the master bedroom should
always be furnished with a king-size bed,
and the secondary bedrooms with fullsize beds and a place in each room to
put a dresser. "Twin-size beds make the
room look smaller than they are."
One tip from DeWalt: When the budget
is low, order everything from one furniture
source because the shipping is cheaper.
The ICC/ASHRAE 700-2015 National Green
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NAHB, International Code Council (ICC), and
partner ASHRAE worked together to provide
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28 BEST IN AMERICAN LIVING | www.bestinamericanliving.com
To access your free
copy of the NGBS,
DIAL UP THE FINISHES AND UPGRADES
When it comes to finishes, DeWalt
recommends that builders set high-level
standards so that they don't have to
upgrade everything to make it exciting.
"If you do upgrade [in your model
home]," she notes, "upgrade to a level
that is attainable for the consumer."
One of DeWalt's top recommendations
for builders is to upgrade the hard
surface flooring throughout the main
living area and kitchen of their model
homes. This makes the home feel larger.
While not standard for most builders, it is
a feature that most consumers want, so
it's an easy upgrade to sell.
When designing on a budget, keep
in mind that the most important areas
to splurge are the living room, kitchen,
and master suite. To keep on a budget,
DeWalt suggests selecting timeless
finishes that can be enhanced with paint
and bright accessories.
Finally, no matter what your budget,
creating memory points in your model
homes always goes back to marketing
basics. "Lighting, color and accessories
come into play," Crasi says, "but it begins
by understanding how your customer
wants to feel within that space, and that
begins by knowing your buyer."
Tess Wittler is a copywriter and communications
consultant for building industry professionals.
Her work has been featured in publications such
as Door + Hardware and Remodeling Magazine.