Trademark Insider Q2 2007 - (Page 3) Trademark Insider Report Overview: Letter from the Editor Welcome to the Q2-2007 edition of CSC's Trademark Insider®, a quarterly publication that tracks the U.S. Trademark Industry and its leading law firms, companies and practitioners. In this issue, we look at the status of the trademark industry during the first half of 2007. A Strong First Half Judging from the filing numbers posted during the first six months of 2007, trademark professionals certainly earned their summer vacation time this year! An impressive 78,817 applications were filed in Q2-2007, representing a 10% increase over the Q2-2006 filing number of 71,354 and making it the highest second quarter filing total we've seen since we began tracking filing data in 1997. The quarterly total brings the 2007 Year-to-Date filing volume (January 1-June 30) to 154,255 applications - the second highest mid-year total of the 1997-2007 time span, coming in just behind the YTD-2000 total of 156,772. More filing statistics, as well as information on the top metropolitan trademark markets, can be found in the industry and market summary beginning on page 11 of this report. Q1-2007 Rankings Pillsbury Winthrop Shaw Pittman made a notable leap into the Q2-2007 top five, coming in at number two in the rankings. Greenberg Traurig maintained the number one spot again this quarter, with DLA Piper Rudnick, Fross Zelnick Lehrman & Zissu and Kirkpatrick & Lockhart rounding out the top five. Law firm and company rankings begin on page 4 of this report. Q&A In this installment of the Q&A, Roberta Jacobs-Meadway of Ballard Spahr Andrews & Ingersoll, Thomas Brooke Holland & Knight and Scot Duvall of Middleton Reutlinger weigh in on the topic of keywords as trademarks. Is the practice of selling trademarks as keywords infringement or just the reality of marketing in the age of the Internet? Find out what your colleagues think on page 12 of this report. All of us at CSC hope you enjoy this edition of the Trademark Insider. Regards, Bruce Winn CEO & President Corporation Service Company Copyright © 2007 Corporation Service Company®. All Rights Reserved. Q2-2007 TRADEMARK INSIDER® REPORT 3
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