Trademark Insider Q3 2008 - (Page 2) PUBLICATION INFORMATION The Trademark Insider® is developed through analysis of public trademark filings data compiled by the United States Patent and Trademark Office (USPTO) and maintained in CSC’s global trademark data center. Data Integrity In order to ensure the integrity and accuracy of the law firm and company rankings presented herein, CSC employs the following data integrity practices: 1) Collection. As a trademark services provider, CSC collects and aggregates USPTO and other trademark filing data from around the world, which is maintained in electronic form in the Company's trademark data center. 2) Normalization. In order to create this report, data from numerous fields within the USPTO data set is normalized and parsed for detailed aggregation and analysis. 3) Scrubbing. Misspellings and other data errors are a common and significant problem throughout much of the USPTO's data. This is particularly true within the highly relevant "Applicant" and "Correspondent" fields, in which the legal representative for each trademark filing is recorded (for example, it is not uncommon to find top law firm and company names spelled in many different variations). In order to ensure an accurate count of law firm and company filings for our rankings, CSC employs significant technological and human capital to "clean-up" misspellings, transpositions and other errors in these data fields. Rankings Process Law firms, attorneys and companies are ranked by the total number of new trademark applications submitted to the USPTO during the applicable time period. Each application is counted as one filing, regardless of the type of application (i.e., single class versus multiple class). Law firms, companies and individual attorneys are given credit for the trademark filing if they are identified in the correspondent field of the initial application. Importantly, subsequent amendments to the correspondent data are not analyzed as part of 's standard analysis but may be considered on a case by case basis as part of our pre-publication review process. We feel this bright-line approach, which gives credit to the entity actually filing the trademark application, provides the most accurate measure of trademark application activity. In the case of company rankings, the applicant field is also evaluated. Applications submitted by related entities (for example, a parent company and subsidiary) are credited to the most identifiable corporate entity. Identification of related corporate entities is completed by cross referencing address information and performing general industry research. CSC believes that combining related corporation entities produces the most realistic and accurate company rankings possible. To learn more about CSC, visit: www.cscglobal.com Pre-Publication Review Upon request, CSC is happy to offer any attorney, law firm or company the opportunity to review our data prior to publication. Interested parties may submit a request for pre-publication review to the Trademark Insider editors at : tminfo@cscinfo.com. Disclaimer CSC makes every effort to ensure the accuracy of the data provided within this report. However, for various reasons including the potential for incomplete or inaccurate data supplied by the United States Patent and Trademark Office, we cannot warrant that this report or the information contained herein is error free. CSC will not be liable for any reliance upon the data, analysis, opinions or other information presented within this report. Contact Information Corporation Service Company 8040 Excelsior Drive Madison, WI 53717 USA 800.689.6223 608.824.7031 Subscription information is available at: www.cscprotectsbrands.com Comments or questions should be directed to: tminfo@cscinfo.com Publication Information The Trademark Insider is a quarterly publication of Corporation Service Company. This publication may not be duplicated, reproduced, in whole or in part, or retransmitted without the express permission of CSC. CSC does not warrant the accuracy of any of the information presented herein.To receive your free subscription to the Trademark Insider, please visit www.cscprotectsbrands.com . About Corporation Service Company® (CSC) Corporation Service Company®, a privately-held company, is a leading provider of legal and financial services for many of the world’s largest companies, law firms and financial institutions. Founded in 1899, CSC offers clients an integrated, comprehensive portfolio of services for legal professionals. Subscription information is available at: www.cscprotectsbrands.com To learn more about CSC, visit: www.cscglobal.com http://www.cscprotectsbrands.com http://www.cscprotectsbrands.com http://www.cscglobal.com http://www.cscglobal.com http://www.cscprotectsbrands.com http://www.cscglobal.com
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