Believe in Music

Believe in… Market-Building Programs A child playing music for the first time. A teenager joining his first band. A baby boomer living out her rock star fantasies. A senior dusting off his clarinet to make music with friends. Growing the music products industry—that’s the goal of NAMM market development programs. NAMM’s market development team is dedicated to creating innovative programs that connect people with the proven benefits of making music—and encourage their active participation. NAMM believes that every person is a potential consumer of music products, and we’re committed to the research and development of initiatives that will help our Members capitalize on new market opportunities for the next generation of music makers. With programs targeting just about every age group—from preschoolers and teens to baby boomers and older adults— NAMM works to create new customers for your business. In 2006, NAMM also launched its Wanna Play? national consumer campaign, which promotes music making to the public using the power of celebrity stories and encourages consumers to visit their local community NAMM Member music retailer—another effort helping to grow the market. Many of NAMM’s marketing ideas are generated around the concept of Recreational Music Making, a grassroots musical movement that encompasses enjoyable group music-based activities uniting people of all ages and levels of experience. NAMM Members can use these market-specific programs to tap into this movement, creating new customers in the process. 13 MARkET-BuILdING PRoGRAMS

Table of Contents Feed for the Digital Edition of Believe in Music

Believe In Music Contents The Music Products Industry The Benefits of Belonging NAMM Trade Shows Market-Building Programs NAMM Member Services Professional Education Music Advocacy Public Awareness Representing the Industry NAMM-Funded Charities Believe in Music, Belong to NAMM 5 Reasons for Manufacturers to Belong to NAMM 5 Reasons for Retailers to Belong to NAMM 5 Reasons for International Companies to Belong to NAMM Belong to NAMM NAMM Membership Inquiry Form

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