Believe in Music

Believe in… Professional education Want to improve your company’s productivity? Update your management skills? Learn new sales techniques? NAMM University is the answer. At every NAMM trade show, we offer Members a variety of free educational sessions that focus on the needs and concerns of the entire music products industry—retailers, manufacturers, print publishers and sales reps alike. Taking the form of Breakfast Sessions each morning and short, focused sessions throughout the day in the NAMM Idea Center, these educational offerings feature speakers who address topics such as sales, marketing, customer service, business and employee management, store merchandising, technology and music product trends. NAMM University extended its programming in 2006 to include these sessions in international markets to increase knowledge of best practices worldwide. NAMM U sessions are presented by industry members who share best practices based on their real-world experiences, which relates directly to your business. No other show in the music products industry offers this kind of comprehensive education at no cost to its Members! PRoFESSIoNAL EduCATIoN By attending NAMM U sessions, Members can gain the edge over their competitors while obtaining the knowledge needed to increase their earnings and grow their market. Professional training for employees is shown to benefit companies in many ways, including increased profits, efficiency, morale and motivation, and reduced turnover. 21

Table of Contents Feed for the Digital Edition of Believe in Music

Believe In Music Contents The Music Products Industry The Benefits of Belonging NAMM Trade Shows Market-Building Programs NAMM Member Services Professional Education Music Advocacy Public Awareness Representing the Industry NAMM-Funded Charities Believe in Music, Belong to NAMM 5 Reasons for Manufacturers to Belong to NAMM 5 Reasons for Retailers to Belong to NAMM 5 Reasons for International Companies to Belong to NAMM Belong to NAMM NAMM Membership Inquiry Form

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