Believe in Music

Believe in… Music Advocacy NAMM’s advocacy efforts take many forms, including facilitating a national music education coalition, funding music/brain research and sharing these scientific findings with the media through its public relations. NAMM also pursues affiliations and partnerships with a variety of influential organizations. Partnerships with major companies and organizations such as Tournament of Roses, Americans for the Arts, Sesame Workshop and the Maxell/John Lennon Songwriting Contest for Teens created millions of media impressions, reaching people across America. In addition, NAMM joined forces with the FORTUNE Battle of the Corporate Bands contest to reach a specific target market—executives and employees who want to contribute their talents to a company band. The National Anthem Project also made headlines about the importance of music education. Through these types of affiliations, NAMM was able to generate billions of media impressions about music making in 2005–2006. This widespread interest will, in turn, help the association leverage additional important partnerships that can further our mission and keep music in the headlines, thereby multiplying our chances of reaching and broadening our market. To help people become music advocates in their own districts, NAMM joined with MENC, the National Association for Music Education, to create supportmusic.com. This unique Web site provides parents, educators and community leaders with valuable resources and tools. Since its inception, more than 120 companies and organizations nationwide have joined this to ensure that music remains an integral part of quality education for all children. 25 MuSIC AdvoCACy http://www.supportmusic.com

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Believe In Music Contents The Music Products Industry The Benefits of Belonging NAMM Trade Shows Market-Building Programs NAMM Member Services Professional Education Music Advocacy Public Awareness Representing the Industry NAMM-Funded Charities Believe in Music, Belong to NAMM 5 Reasons for Manufacturers to Belong to NAMM 5 Reasons for Retailers to Belong to NAMM 5 Reasons for International Companies to Belong to NAMM Belong to NAMM NAMM Membership Inquiry Form

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