Believe in Music

The Music Products Industry: A Labor of Love For most people in the music products industry, the love of making music began at an early age. For some, it started with their first music lesson. Others were inspired by their favorite performers. It’s not unusual to see a NAMM Member’s eyes light up when describing the first time they saw The Beatles perform. Or Metallica. Or Yo-Yo Ma. Each person has a unique story to tell. But no matter what sparked their interest, their passion for this art form was usually the road that led them to this industry—and to Membership in NAMM, the trade association of the international music products industry. This not-for-profit organization is composed of more than 9,000 Member companies from 85 countries. And when they come together—as they do for the NAMM trade shows each year—it’s what they share in common that matters. Retail or commercial, percussion or strings, instruments or accessories, NAMM Members are united by a unique bond: their belief in making music. Just like you, everyone at NAMM believes in music. While some of us are seasoned musicians, others are picking up an instrument for the first time. A few simply live vicariously. We are all truly inspired by the Membership we serve, and as a result we share a common goal—to help our Members succeed. Each day, we work to move the industry forward using a variety of methods, and over the next few pages we will share some of them with you. We hope that, after you learn more about the benefits of NAMM Membership, you too will join our close-knit community of music products professionals. ThE MuSIC PRoduCTS INduSTRy We Believe, Too 3

Table of Contents Feed for the Digital Edition of Believe in Music

Believe In Music Contents The Music Products Industry The Benefits of Belonging NAMM Trade Shows Market-Building Programs NAMM Member Services Professional Education Music Advocacy Public Awareness Representing the Industry NAMM-Funded Charities Believe in Music, Belong to NAMM 5 Reasons for Manufacturers to Belong to NAMM 5 Reasons for Retailers to Belong to NAMM 5 Reasons for International Companies to Belong to NAMM Belong to NAMM NAMM Membership Inquiry Form

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