Believe in Music

The Benefits of Belonging NAMM, a 501(c)(6) not-for-profit association, is dedicated to our Members’ success and the continued growth of the global music products industry. And while you are probably aware that NAMM hosts two world-class trade shows each year, there are many more benefits to Membership that you might not even know about, including money-saving business services, market development tools and programs, and free industry-specific educational sessions. NAMM is also dedicated to growing the industry by funding and promoting groundbreaking music/brain research, creating public awareness about the benefits of making music and fighting for music education on Capitol Hill. Over the years, NAMM has also refined its business model to gain the greatest benefit for the industry. The revenues derived from the NAMM Show and Summer NAMM are channeled back into the industry through programs that stimulate market demand for music products, fund music education advocacy programs and create valuable public relations campaigns that keep music making in the minds of consumers. In 2006, NAMM set a new industry reinvestment record by funneling $10 million into programs including market development, Member services and professional development—an increase of 19 percent from last year. These efforts have led to steady industry growth, even during the difficult economic times of the past few years, which in turn has helped both of the trade shows to grow. The result of this “circle of benefits” is a strong association dedicated to ensuring the future of the music products industry. BENEFITS oF BELoNGING 7

Table of Contents Feed for the Digital Edition of Believe in Music

Believe In Music Contents The Music Products Industry The Benefits of Belonging NAMM Trade Shows Market-Building Programs NAMM Member Services Professional Education Music Advocacy Public Awareness Representing the Industry NAMM-Funded Charities Believe in Music, Belong to NAMM 5 Reasons for Manufacturers to Belong to NAMM 5 Reasons for Retailers to Belong to NAMM 5 Reasons for International Companies to Belong to NAMM Belong to NAMM NAMM Membership Inquiry Form

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.