Playback - Fall 2008 - (Page 13)

“I went in the jungle. I wanted to see the wood, where it came from, where it grew. I wanted to know the longevity, supply, you know, for example. I needed to know—it was really important for me to find out exactly—are we going to be out of rosewood in a month, in a year, in five years, in ten years? So I went, and I went into the jungle. Elephants and everything; it’s just really quite incredible. It’s really an incredible experience.” jEAN LARIVEE Founder oF larivee Guitars interviewed July 28, 2007 “We had a research engineer, a product engineer, a manufacturing engineer—that’s those [who] specialize in making machinery to make a production—and they all had individual offices, I saw to that. Built buildings for them. Because engineering is the way to stay abreast if not ahead of the competition.” WILLIAM F. LuDWIG II President oF ludwiG drums interviewed July 9, 2002 Who Said It? How well do you know your industry peers? Lawrence Fishman See if you can match the quotation with the industry icon who said it. 1. “I had the good fortune to grow up in a very interesting place at a very interesting time. My teenage years spanned the latter part of the 1950s. Just as an aside, my first NAMM Show I went to with my father who, by the way, was a music dealer and a NAMM Member. He took me to Chicago in 1954. And I remember that very well.” 2. “People should be friendly with each other. It was really a culture that we have tried to maintain all through the years. I think if you talk to other people here, they might tell you the same thing. We have a lot of long service associates here and we are proud of that.” 3. “It’s how dry the wood is. It’s the design of the body. It’s how curved the top is. It’s the glues that you use. It’s the weight—it turns out that how long a piece of wood rings is very, very important. So, you know, it could be a beautiful piece of wood, but if you hit it, it goes ‘duh.’ Or it goes ‘dinggggg ’ You know, one makes a better musical instrument, in my estimation, than the other.” 4. “All my young life I was in a hospital. Tubercular bones. That’s bones that do not set. I was in a plaster cast from my ankles up to under my armpits all those years, and they used to cut me out every three months to allow for growth. When I was 12 ½, they decided that my bones were setting properly then, they sent me away to convalescence, to a seaside resort. And then I got back with my family after that, when I was just under 13.” 5. “The importance of having the music program in the school was really essential for me to get started. Not having a family that was active in music—really, my exposure at home was just records…but having it presented in the school system and having lessons…I got on board probably in the eighth grade, and just really fell in love with it.” Jim Marshall Rose Shure Hartley Peavey Paul Reed Smith Key: 1. Hartley Peavey, 2. Rose Shure, 3. Paul Reed Smith, 4. Jim Marshall, 5. Lawrence Fishman

Table of Contents Feed for the Digital Edition of Playback - Fall 2008

Playback - Fall 2008 Contents From the President NAMM Events Music in the News Voices of Our Past, Present and Future: NAMM Oral History Program Celebrates a Major Milestone Commercial Retail Reps in the Field NAMM@AARP New Domestic Members Washington Watch International NAMM Foundation Music Notes Resources Viewpoint

Playback - Fall 2008

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